Abbott is committed to bringing the finest products from around the world, offering professional services tailored for every baby. Our mission is to love, care, and support children throughout their growth journey, helping them create and enjoy a better life.
[Product Connotation] Each product from Abbott embodies elegance, cuteness, and comfort, designed with the well-being of babies in mind.
[Professional Image] The Abbott brand should serve as a trusted guide for expectant mothers and parents, offering expert advice and compassionate service at every touchpoint.
[Social Responsibility] We advocate for scientific and responsible infant care, focusing on delivering high-quality products that support the health and development of children.
[Development Goals] Our goal is to become the most trusted brand in the eyes of consumers, building long-term relationships through quality and care.
1. Meaning of Abbott: "Abbott" symbolizes nurturing babies with elegance, love, and health, filling their future with hope and promise. It represents the voice of the infant industry in the 21st century. "Yapei" is the Chinese pinyin of "Abbott," representing both its cultural identity and global brand image. "Yapei" is also the visual emblem of Abbott, embodying elegance, nobility, and charm.
2. Color Interpretation: Pink and blue reflect calmness, imagination, and purity; red stands for warmth, energy, and care; pink green represents vitality and life. These colors capture the essence of Abbott's brand—elegant, cute, and comforting.
Brand VI Elements Specification:
- Visual Stores (Counters): Ensure consistent brand image across all retail locations.
- Store Display: Maintain visual unity in product displays.
- Brand Identity: Keep the brand’s visual elements cohesive and recognizable.
Through these efforts, Abbott continues to build a strong, trustworthy presence in the market, dedicated to the well-being of every child.
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