Double-quarter gold sales growth slowed down

The eight-day long holiday of the Mid-Autumn National Day this year is another traditional peak season for consumers. However, unlike the previous years, gold is no longer the biggest highlight of the festival. Yesterday, Beijing's major gold stores have disclosed sales, and 100% of sales exceeded 100 million. The sales of Caibai, Guohua and Sun Gold Store all increased year-on-year, but the growth rate slowed down from last year.

Vegetable sales exceeded 200 million in the Mid-Autumn Festival. China's gold store sales increased year-on-year. Yesterday, Caibai disclosed data that during the Mid-Autumn Festival and the 11-day and eight-day holidays, Caibai's total sales amounted to 220 million yuan, up 10% year-on-year. The sales of Guohua Mall increased by 20.4% year-on-year, and the sales of Beijing Sungold Store increased by 20% year-on-year.

However, merchants generally stated that the performance during the two-quarter period did not reach the previous expectations, and the increase in sales was slower than last year. The relevant person in charge of the Guohua Mall stated that during the two festivals, Beijing had a large number of outbound tourists and the sales in the stores were slightly affected.

It is worth mentioning that the increase in wedding-related jewelry and gold-finished jewelry is significant, indicating that consumers will also buy some gold ornaments when they get married. There are also more consumers who like unique jewelry with unique designs and unique designs.

It is understood that Caibai company provides customers with a variety of jewelry maintenance services for a total of 8,978 person-times during the long holiday period, offering a trade-in service of up to 10465 people. During the holiday season, Guohua Shopping Mall had a customer who bought 20,000 grams of investment gold bars once, and swept more than 100 grams of it and spent more than 7 million yuan.

The amount of gold repurchasing rose in response to the international gold price rising 12.2% since August. During the National Day holiday, it hit a new high of US$1795.7 per ounce in 2012. The capital repurchase market in Beijing was once again active.

Sun Guangdian, deputy general manager of Jiao Guangyi, said that during the holiday period, the overall purchase of gold rose by more than 50% over the weekdays. “At present, the price for repurchasing gold bars for investment is 359.1 yuan per gram. It can be said that consumers who bought investment bars at low points in the first half of the year can all benefit.” The reporter learned from Caibai that the amount of repurchased food during the festival was 100%. 6 times last year.

According to Jiao Guangyi's analysis, “Although the price of gold failed to break through 1,800 US dollars per ounce during the holiday season, its upward trend will not change and the price of gold will fluctuate. It is now a normal correction. With the introduction of quantitative easing policies in various countries, especially the United States, And the arrival of the golden sales season at the end of the year, the international gold price is expected to rise further."

Prior to this, affected by the US QE3 policy, international gold prices rose by nearly 5% in September. The large amount of banknotes caused by monetary easing has turned investors to gold to hedge inflation risks.

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