Ermenegildo Zegna Zegna China spokesperson for 2017 autumn and winter advertising

Wu Xiubo became the spokesperson for Ermenegildo Zegna Zegna in China. She appeared in a large film and performed a new style of Zegna's 2017 autumn and winter. She continued to write a new chapter in the epiphany moment. Excellent acting and style!

The brand announced that China's most powerful actor Wu Xiubo and the new generation Xiaosheng Qu Chuxiu became the spokesmen for Zegna China. The first Chinese advertising image featuring the two will be released simultaneously in print and on the Internet. The Zegna community explains the brand new concept. Epiphany moments interpret different situations of life, such as: extraordinary moments, changing opportunities, accomplishing the moment or inspiring oneself, facing challenges.

This time, Zegna cordially invites two distinguished contemporary Chinese men: Wu Xiubo, the power actor, and Xiao Chu Xiaoxiao, a neo-generational student, to share the extraordinary moments of shaping personality and defining life in the Zegna community, and continue to write new moments of autumn and winter. Chapter. The “Idol Power” actor Wu Xiubo is elegant, wise, introverted, and profound. He has a unique interpretation of the screen character with different styles. He has won recognition of professional awards and is highly sought after by the public. The keen fashion sense of Qu Chuxiao, the first time out, is very stylish and impressive. Similar to the international chapter, Wu Xiubo and Qu Chuoxiao traveled on the streets of Milan with their brand selection for the 2017 autumn/winter collection. They started their passionate discussion of life attitude and business planning with more sincere dialogue, and more about the “spots of enlightenment” in their lives. The content will be presented in a visual short film released in October, so stay tuned.

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