Hai Paradise took the first step of the animation star agent Haier Brothers Children's Wear 2010CHIC

Hailan takes the first step of the animation star. Acting Haier brothers debut 2010CHIC

Hailan takes the first step of the animation star. Acting Haier brothers debut 2010CHIC

The 18th China International Clothing & Accessories Fair, sponsored by the China Apparel Association, China International Trade Center Co., Ltd. and China Textile Promotion Branch of the International Trade Promotion Committee, was held at the Beijing China International Exhibition Center (new hall). After many years of brewing, the Haier Group's Haier Brothers brand apparel home textile products rely on the concept of green health, fashion design, the debut of the Expo became the highlight of the Expo, attracting many eyeballs.

Haier Brothers Brand: Brave and Wisdom, Open the Heart of Children

With the development of China's economy, children born under the one-child policy have an increasingly better living environment, but the children's happiness index has not been improved accordingly. Parents love children more than they did in the past. They also worry that their children become weak under the influence of thousands of pets. How to make children grow up happy and healthy, and how they can have independent learning and living skills become the confusion of many parents. According to the survey, once children live for a long time in a “safety” world without spurs and challenges, curiosity and imagination will gradually be weakened or even lost, seriously affecting children’s creativity. At present, the children's brands on the market are pursuing the "best childhood", "parents' care for children" and "giving children the best." But what is "best" is worth thinking about. Through the investigation of the children's market and family interviews, it is believed that the power that truly opens the heart of the child comes from the power of character, and bravery, wisdom, and health are especially indispensable.

The image of Haier Brothers under the Haier Group, despite fears of difficulties and dangers, overcome difficulties, travel around the world, become intelligent and bravely incarnate, and the image goes deep into children's hearts. This successful use of the image of anime has led to the adoption of international mainstream brand licensing services. Model, the Haier Group will be the Haier brother brand, involved in the garment home textile industry. To promote the concept of “wisdom, bravery, health, and happiness”, to create a children’s adventure fantasy paradise by carrying imaginative marine culture and using colorful and experiential services, and to create a vivid marine character personality and atmosphere. The most intelligent, healthy and brave children's clothing home textile brand.

Haier Brothers Brand: Whole Industry Chain Control Whole Health Care

The biggest highlight of the Haier Brothers brand children's wear and home textile is that the concept of healthy and environmentally-friendly products has always passed through the product. Today, all kinds of pollution are eroding our lives. How to create a healthy childhood for children is a matter of greatest concern to parents. Haier Brothers brand children's clothing home textiles take green as the core concept, starting from the source to care for children's delicate skin. Haier Brothers Brand Co., Ltd. has joined hands with its textile manufacturer, which has a century-old textile manufacturer, Qingdao Textile Union Holding Group, and Huarong Group Haiyuan Company, a top 100 national service company for authorized products manufacturers, to create a healthy life for children. In Zambia, Malawi, Mozambique, and other continents far from industrial pollution in Africa and long-day pollution-free Xinjiang in its own organic cotton production base, the production of low impurity, low water content, consistency of processing quality, in line with the international cotton SM - M-grade raw cotton with M grade or more, developed multi-component raw materials VILOFT fiber, Tencel, SIWER, fine denier Modal after the national "multi-component, differentiated yarn fabric development base" Fibers and other fibers have developed a variety of healthy and safe “Haier Brothers” functional home textiles and apparel fabrics, among which there is no lack of food-grade pure SEACELL (seaweed fiber) fabrics; the highest environmental standards in dyeing and finishing of fabrics It does not add chemical dyes harmful to human health. The finished product is 100% inspected and quarantined. Furthermore, every detail of the packaging materials such as paper bags, hangtags, packaging materials, and business cards are made of RECYCLE's environmentally-friendly recycled materials, and everything is dedicated to creating for 21st century children. A green childhood provides perfect care for the child's happiness and healthy growth.

Haier Brothers Brand: Green Childhood Colorful World

While paying attention to environmental protection, the Haier Brothers brand children's wear and home textile lead the design of cutting-edge fashion. Relying on the international standards of garment home textile design team, walking in the forefront of fashion, especially proposed the design concept of different people in accordance with the appropriate conditions, under the guidance of senior doctors of young children psychology and health doctors, designed for children of different regions with different climate characteristics The most intimate size and style. From the perspective of the Oriental Top TOP fashion, each piece of Haier Bros. brand children's clothing follows the trend of international children's wear, adding a brighter color to childhood.

In 2010, the Haier Brothers brand children's wear and home textile launched the colorful world of autumn and winter, early morning sun, joyous campus, dream park, happy elf, sunshine holiday, and small navigator series. Combining Chinese children's campus, sports, leisure and other life scenes to meet the needs of children's daily life.

Haier Brothers Brand: Life Experience Hall, Bring Happy Experience to Children

Beach, coconut, pirate ship, sailboat, steering wheel, lifebuoy, telescope, shells... a fantastic beach adventure! The unique scene layout and prop design make people feel the cool sea breeze slowly. This is the blueprint of the children's living experience hall built by Haier Brothers for the children's newly built marine culture.

The nation’s first Haier Brothers brand children living experience hall will be completed in Qingdao in May 2010. The experience hall covers an area of ​​over 400 square meters. The store focuses on children's clothing, children's shoes, home textiles and other children's products designed according to the concept of the Haier Brothers brand. The products cover 2-3 years of age, 4-12 years of age and 12-14. At the various stages of the growth process, such as the adolescent period, the theme space where the same category will be displayed for different ages and personality traits constitutes the combination of product series and style;

Compared with the children's products stores on the market, the biggest difference of the Haier Brothers Life Experience Hall is the “experience”. The experience hall will not only display different series and styles of Haier Brothers brand children's products, but also build a children’s play area. The naturally active children play, play, and experience all kinds of life. From the shop's appearance, instruction system to product display, etc., they are designed by professional designers of well-known domestic companies, and create creative ideas based on the core concepts and requirements of the Haier Brothers brand. In addition to the visual system, the auditory system is also designed in the store, including animated music and cartoons. The broadcaster visually and auditorily captures the children's hearts, so that the entire store is filled with a deep atmosphere of happiness, so that children and parents in the enjoyment of shopping colleagues, like being in the sea of ​​the world, to experience the most real and happy childhood.

At the 2010 Beijing Clothing Expo, the Haier Brothers brand adopts the novel design concept of the Children's Life Experience Hall, embedding the spirit of wisdom and bravery advocated by the Haier Brothers brand in the deep-sea paradise of the exhibition, and become a collection of shopping, children's leisure and culture. Experience the shape of the Haier Brothers Children's Lifestyle Experience Hall.

At the Expo, the Haier Brothers Children's Experience Center was crowded with people and attracted the attention and praise of many media and industries. Haier's Haier Brothers branded children's clothing and home textiles launched a new era of healthy children's clothing and home textiles. At present children's clothing home textile market adds more vitality and color!