Home textiles mad discount promotion public cautious purchase

 

Attentive citizens have discovered in recent times that the well-known home textile monopoly in Lanzhou's large-scale shopping malls, the original four-piece bed with a price of thousands of yuan, can sell a fascinating low price of one hundred and several hundred yuan. In the streets and alleys, selling bedding, the price is astonishing, and the boss rushed to introduce to customers, these home textiles are domestic sales. Do these home textile products really benefit the public? Or what else is it?

Brand home textile crazy promotion

The reporter's investigation found that after mid-October this year, the promotion of various home textile stores in Lanzhou was really amazing, and all the major shopping malls and home textiles stores hang out discounted advertisements. A shopping guide of the brand Mercury Home Textiles told reporters that at this time last year, the discount of various bedding products was about 7-8 fold. This year we played a lower discount. Some time ago, we did activities, some products 1-2 fold. Sales, quickly snapped up by customers. Recently, the reporter found that after the sales of Mercury's home textile crazy hitters, Asha, Emperor, Fu Anna, Hengyuanxiang and Other brand home textiles in Lanzhou's major shopping malls actively promoted discounts and squeezed into the ranks of 100 yuan home textiles. The four-piece set of these branded home textiles can now be purchased for only 200 yuan to 400 yuan. The reporter learned from interviews with sales people of these brands that textile companies are now more difficult, sales are not good, many companies are indeed ready to export to domestic sales, almost all of the products have a backlog, and the reduction of orders from upstream companies eventually leads to downstream stores. Reduced the price. It seems that the promotion of many home textile stores has really benefited consumers.

Street promotions are overwhelming

The reporter found that because there is no fixed shop, the brand-name home textiles are generally concentrated in the vegetable market and temporary shops that have not been renovated. The price of a four-piece set on a bed is generally around 50 yuan. The reporter asked several bosses, who all said that these are textile products from Guangdong, Zhejiang and other places. Because of the economic crisis, they were originally exported products. Now I have to sell it to the domestic market at a low price. It is not only a foreign trade product that is transferred to domestic sales, but also a relatively low price. The business of these street textiles is surprisingly good. However, the reporter also saw another scene in Gaolan Road. A Santana sedan was covered with sheets and quilts, surrounded by "suspected" customers, and constantly clamoring for recommendations.

Bargains should be carefully selected

The “flying down” price of home textiles is of course a good thing for consumers. However, whether this unprecedented promotion is a barrier to the business, especially for textiles with a price of less than one hundred yuan, consumers should pay attention to when buying. The reporter interviewed the relevant person in charge of the Lanzhou Industrial and Commercial Bureau on this issue. The person in charge said that for the amazing home textile products with low prices, when you buy, you must touch and see the two, that is, feel good and feel good. The surface is flat. It looks clear and shiny, and smells no irritating to prevent formaldehyde.

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