OR brand women's hand pull network to push over to force buy

Otter Republic (also known as OR), an original women's brand originating in Taiwan, is a brand owned by Guanstar, a well-known textile group. After entering the mainland market at the end of the year of the year, the OR brand integrated the Group's scientific and technological research and development resources, and launched it in 2011S/S. High-tech FlyCool cool yarn products.
According to media reports such as China Textile News, FlyCool is Taiwan's own research and development of high-tech fiber, although only a short period of 2 or 3 years, but the world-renowned sports, underwear brands have been selected in the spring and summer products FlyCool fiber. The fabrics woven with FLYCOOL fiber contact with the skin will produce a 1-2 °C instant cool feeling, generally yarn can not have both cool and dry, while the fabric developed with FLYCOOL yarn as raw materials can meet the moisture wicking, dry, cool The need for thin and light, if the average fabric temperature reaches 40 °C after exercise, the fabric added FLYCOOL only 37 °C.
In addition, FLYCOOL also has the following outstanding features, such as prolonged exposure to sunlight will produce a temperature difference of 3~5 °C cooling, product features permanent, in line with energy-saving emission reduction requirements, therefore, if brought by the fabric If the cool air temperature can be increased by 1°C, it can save about 3% to 5% of the electricity bill, which is very much in keeping with the trend of sustainable development.

The only downside of FlyCool fiber products is price. It is reported that the fiber processing technology is very complex, the current production capacity is also small, resulting in high costs, which also prevented some ordinary consumers from experiencing FlyCool products.
After the earthquake and tsunami that shocked the world, it also triggered a global reflection on the protection of the earth and the protection of the environment. It can be predicted that some products with the concept of environmental protection and sustainable development will be favored by the majority of fashion white-collar workers.
After careful research, the OR brand decided to cooperate with the group purchase website to allow more consumers to have the opportunity to experience the magic of FlyColl's products, and at the same time make some contribution to environmental protection.
Through its outlet mall (http://), the OR brand has reached an agreement with the current largest group buying website, Handle.com, to conduct group purchases for its best-selling FlyCool cool yarn printed short-sleeved T-shirts. The price of 398 yuan, through the purchase of credit card coupons to buy, only 99 yuan.
When asked why they chose a group-buying website to sell new products at such a compelling price, the OR brand marketing department explained that choosing a group-buying website to promote new products at a cost price was one of the least negative effects on the brand image. Of course, being able to let more consumers know and experience new products in a short period of time is also an important factor, which can be described as a double-edged sword.
According to reports, the group purchase activity will be held on the first day after the Qingming holiday (April 6th). The fashion MMs who advocate environmental protection must not be missed!