Red help tailor trend "dress" big suit leisure suit

Recently, the brand Romon, who has always been branded as a “classic suit suit,” has launched a casual suit with a high profile and invited a fashion star, “Little Whirlwind” Lin Zhiying, as spokesperson. The Romain Group, one of the protagonists who claimed to be the successor of the Red Band's tailoring skills, abnormally changed its fashion line with a high profile and launched a leisure suit. This "transaction" attracted the attention of the industry.

Red Craftsmanship has always been the main production of "classic formalwear", casual wear is not red gang tailor skills are good at. From the traditional point of view, "casual suits" is a contradiction. People in the industry believe that the high-profile launch of the "Rainbow Suit" by the Romons Group is an innovative move by Ningbo Red Band's tailoring skills under market pressure. It also marks that Red Band's tailoring skills are now catching up with the leisure trend.

Romon "scraping" from the casual style

In people's traditional impressions, the suit is not casual and it is not fashionable. Romon's "fashion and leisure suit" seems to be self-contradictory. This anti-traditional move seems very profound.

In the clothing industry in Ningbo, Luo Meng and Pei Luocheng have always claimed to be the inheritors of the Red gang tailor skills, and their tailoring techniques came from the Red Gang Tailor technician Lu Chengfa. For a long period of time, the products of Hongbang tailoring techniques have been mainly concentrated in the field of formal suits and trousers.

On Thursday, Luo Meng changed his position as a "legitimate and solemn" suit brand and subvertively launched "leisure fashion suits" and invited star Lin Zhiying as the brand spokesperson. Unlike many casual clothing companies that launched casual wear such as jackets and jackets, this time Romon introduced a “leisure suit”. It combines the concept of casual wear with the appearance of a suit. The Romont Group also invited Fan Kailu, the returnee entrepreneur who has studied in the United States, to serve as president. Fan Kaixi stated that Luo Meng’s engagement of Lin Zhiying as spokesperson is to take the fashion and young line and expand the brand's consumer target from traditional suits to more dynamic consumer groups. “We have prepared suitable clothing for men of all ages. We want men who are between 20 and 60 to choose Romon. The introduction of casual fashion suits is to expand the casual wear market favored by young people. Fan Kai-fu said.

The reporter learned that, unlike the classical suits made by the traditional craftsmanship of Red gang tailors, Romon’s “casual fashion suits” are more closely fitting on the garment pattern, and adopt “big collars” and “metal edges” in style design. "The use of bright colors in the selection of fabric colors is more dynamic than classic suits."

Many companies catch up with the trend of leisure

In fact, while Romon played a high-profile interpretation of "casual fashion suits," some well-known apparel companies in Ningbo are quietly introducing their own casual apparel products to the market.

The Luoluo Group, which is also a self-reliant of the red tailor's inheritance, secretly recommends its own casual wear product. Zhu Hongjun, director of the office of Peiluocheng Group, told the reporter that last year Piro made achievements in the development of leisure suits, including suits, trousers, shirts, etc., all of which were designed and manufactured by Pellet, and they are currently in the Pelosion Group's sales charts. On the Other hand, casual wear has ranked second, second only to its ace product customization. Unlike Luo Meng, Pei Luocheng did not carry out high-profile publicity on his casual wear.

The main products of Youngor Group have always been traditional classic clothes such as shirts and suits. However, in October last year, the company launched a brand new “GY” brand, which changed its traditional impression and focused on the casual wear market. Unlike Romont, Youngor named its casual clothing under a new brand name. "Actually, GY's brand can also be seen as a fashionable suit for young people. This brand's suit uses internationally popular slimming models in its design, targeting more young white-collar workers and entrepreneurs, and adding more casual styles to product design. There is a sense of fashion in Jack Jones," said the staff of the Younger G&Y studio G&Y Studio.

What is the power to make many of the hometown of the red gang helping garment companies chase the "leisure trend"? The answer lies in the market, and the rapid development of the casual wear market is surprising. A 2009 National Apparel Market Survey showed that in the current apparel market, fashion women’s clothing accounted for 25%, professional women’s clothing accounted for 10%, formal wear menswear accounted for 10%, leisure menswear accounted for 5%, and sports series accounted for 10%, for both men and women. Leisure takes up 40%. This shows that leisure apparel consumption has become a general trend. Zhu Hongjun, director of the office of Pe Luocheng Group, told reporters that there are already very few people dressed in “suits and shoes” and the consumption of suits and clothes is also shrinking. There are three types of men who are currently buying formal suits: one is a college student who has just entered the community, the second is a married new person, and the third is a business person. In other cases, he generally does not purchase formal suits. Therefore, it is inevitable that Ningbo clothing companies take the road of casual wear.

Red help skills embark on leisure and innovation

Can Red Dressmaker's "dress suit" skills change through innovation and create new glories in the field of "leisure fashion suits"? Many red gangs are also exploring.

Yuan Weilang, the sixth generation descendant of the Red Band Tailor, now runs two suit tailor shops. In the course of his business, Yuan Weilang also often received guest inquiries or requests, hoping to be able to customize fashion suits. Yuan Weilang is exploring this and hopes to integrate the fashion elements into the red-gang tailoring techniques of the past hundred years. Yuan Weilang said: “My costumes are all hand-made. From my exploration, it is feasible from a technical point of view to make some changes in colors, patterns, fabrics, and details to create leisure suits. But this needs to be done. The exploration of the combination of Chinese and Western cultures on the one hand requires the shape of the Chinese human body, and on the other hand, it needs to combine international popular elements, such as matching the most fashionable colors, models and information on popular elements."

The Youngor Group is also exploring the production of leisure suits. It is reported that Youngor Suit Company and Donghua University jointly conducted a study entitled “Human Body Shape Research and Optimization of Plate Types”. The project measured and collected 2500 users in the four regions of East China, North China, Central China, and Southwest China. Personal body, a total of more than 13,000 body shape data, including the generation of high chest, arch back, flat buttocks, convex hip angle, such as the front of the chest, back angle, abdominal lobe and so on. This will facilitate garment enterprises to design suits that are more in line with Chinese people's appearance features such as fullness, softness, thinness, firmness, fit, and waist. Previously, due to the relatively old data, nearly 20% of consumers in China could not buy suitable suits because of their size. “The form of the suit is very important, especially the casual suit is more close-fitting and more about the plate type. This database provides basic data for the design of Chinese young people's plate types, and also for the Red Gang skills through innovation, the production is more suitable for young Chinese people. Leisure suits create good conditions,” said the person concerned.

“For more than 100 years, Ningbo Hongbang Tailor has created a glorious history. During the initial period of reform and opening up, Red Gang tailors used traditional dressmaking techniques to create a new legend in the Chinese clothing industry,” said Zhu Xulong, executive vice president of Luo Meng Group, “Now With the trend of leisure trends in the clothing market, Ningbo Hongbang tailors are not sticking to conventions, creating innovative skills, and letting Ningbo's suits be fashionable and casual, creating a new splendor for Ningbo's suits in the field of leisure products."