Uniqlo to adjust prices to deal with electricity supplier impact Fanfan flannel shirt prices down nearly 50%

Chaochao Wang, the founder of Guanchao.com, a famous fashion watcher, recently pointed out in an analysis of the market trend of foreign high street brands' price cuts: Uniqlo’s main push for flannel in autumn and winter has suffered competition from Vanke. This season Fanfan pushed nearly 1,000 flannel shirts. The listed promotional price is as low as 99 yuan. Uniqlo seems to be affected, and now the sales price of some models of the store's flannel is 99 yuan. This is the price that will not appear in the last few years.

In the domestic fast-fashion market, Uniqlo showed signs of disappearing to Vanke, a newcomer to the internet. According to the price reduction behavior of Uniqlo on flannel shirts, Vanke Eslite announced on the afternoon of September 26 that from now on until October 7th, the price of some flannel shirts will be reduced from 129 yuan to 99 yuan. One, covering more than half of all products across the board, has a price reduction of nearly 50%. This means that it has a provocative attitude towards Uniqlo. Where CEO Kevin Chen is helping on the microblogging, he said, “Flannel needs a big move. ".

Where flannel shirt 68 yuan a

Uniqlo's flannel shirt this year

Not only the price advantage, where passengers and UNIQLO PK seem to have "premeditated" in style design for a long time. It is understood that where the customer launched nearly 30 models, over 200 flower series of new products, including the classic series, light and thin series, warm series, feature series, etc., to adapt to different climatic conditions and user needs. In terms of the richness of styles and patterns, passengers are superior to Uniqlo.

Where the customer introduced, where the guest flannel shirt in this year's focus on strengthening the quality and style, hoping to make "everyone loves flannel." Especially in terms of quality, a lot of work has been done on the weight and comfort of fabrics to ensure that consumers are comfortable.

It is understood that the trend of price cuts in this fast fashion brand is even more pronounced by Zara. The relevant staff of the brand revealed that “This fall has different levels of price fall, last year's 699 yuan women's jacket dropped to 499 yuan this year, and men's suits also fell from 899 yuan to 699 yuan.” It is reported that this is the Zara brand from six The first decline since entering the Chinese market a year ago has fallen by about 40%.

Analysts in the industry said that the price cuts of foreign apparel brands such as ZARA and Uniqlo in the Chinese market are certainly affected by the economic environment. However, the development of domestic e-commerce does have a great impact on them. In the past, the Internet competed with traditional retailers at low prices. Nowadays, traditional retail brands gradually feel threats and become more and more stressed. They have also begun to intentionally or unintentionally play a price war with Internet brand retailers such as Fanke. “Uniquku and Vanke represent the price war between offline brand retailers and Internet brand retailers.”