User base is the key to the establishment of the website profit model

To say that there is a Chinese Internet that dares to make the charging model bigger, and the fee-based service as its main profit model. In addition to online games, there are not many that can be done. Tencent should be considered to be more successful in charging models. Most of the Internet's main profit models for websites, software, and services are advertising revenues and fees for merchants and other businesses. The free model of the Internet will continue as the mainstream. Because on the one hand, the Internet industry is fiercely competitive, and competitors are constantly emerging. If you only charge users, it will only lead to the loss of users. On the other hand, if you do not have a sufficient number of long-term and stable user bases, you will not be able to expand them if you launch a fee-based service.
Tencent relies on qq's huge user base and its near-monopoly competitive advantage in the im field, which has formed a strong stickiness to users. Ask China's 360 million netizens, how many people use qq, it can be said that almost every netizen does not Age-gender occupations have the habit of using qq. I dare to ask which website or software service in China Internet can replace qq in the market of netizens. With this powerful user base, qq will be successful in a series of charges with q currency as the medium. Users rely on qq and are interested in a series of advanced services launched by qq. If you want to enjoy advanced services, you must spend money. Tencent is grasping the ubiquitous psychological and fee-based service provided by users, and the user's money bag is firmly grasped. The same is true of a series of online games and software, although most of them are successful in imitating the Internet, but the user base is even more successful than the object being imitated, like input method, qq speeding, crossing the fire line, which are very A good example.
From the case of Tencent, it is not difficult to see that a good user base can bring a stable profit model to the website. Yang Yang believes that relying on the user base, the website can continue to launch corresponding services according to user needs to make a profit. The webmaster should not be eager for quick success, and don't think about advertising at the beginning. In the early stage, we must lay a good foundation for users, concentrate on the content of the website and the user experience, and make great efforts to promote it. Retaining users will retain the possibility of various profits.
Looking at the sns that has been popular since last year, Kaixin and the school have done relatively early, and have accumulated a large number of user bases. Implanted advertising is its main profit model. If there is not a large amount of user-based sns, it cannot be used in advertising revenue. Get a higher return. Like the later portals into the water sns, qq alumni, Sohu white society, all rely on the user base of the portal to quickly occupy a place in the market, as a complement to the portal, sns also well consolidates the user base of the portal. Previously, there was news that the Microsoft MSN homepage had been redesigned for a decade to add social elements. The reason why msn adds social elements to the homepage is to use the combination of portal and social elements to consolidate the user base and attract more msn users to change the embarrassing situation that msn has a low market share in China. It can be seen that even a portal website with a large amount of traffic such as msn still attaches great importance to the consolidation of the user base.
When your website is small and successful, but still worry about the profit model, you need to understand that the final source of the profit model is the user demand. When the user base is stable, it will slowly find profit points from the various needs of the users. Providing the services you need, whether it's charging users or charging homes, can find a breakthrough in profitability.

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