Watches are also investment products

In the 1980s, when the mechanical watch was not yet completely out of the shadow of the quartz crisis, many people began to use this young watch-watch-watch as an object of appreciation and collection. The reason may be because people realize that the true charm of watches lies in the movement between precision machinery; perhaps it is because people can release the nostalgic mentality contained in the heart through quaint watches.

In the field of watch auctions in 2010, Christie's not only created a history of more than 90 million U.S. dollars, but also had only 5 watches worth more than 1 million U.S. dollars, while in China 2010 In the 5th Anniversary Autumn Auction of Poly Polytechnique, the first precious watch and antique watch auction special exhibition “Tiangong Kaiwu, Real Art Time” won the special auction turnover of Chinese mainland watches with over 40 million RMB. Laurel, which indeed rewrites the history of the mainland's watch auctions, has changed the pure purchasing behavior. The Chinese have realized that timepieces are also works of art and clocks not only indicate time, but also can be turned into assets. "Acquisition" is the rule of the auction, and the unscrupulous transaction price again confirms the quantifiable value of the watch.

The above facts confirm that the watch can be used as an investment product, or a tangible asset that is easy to flow. Compared with other collectibles, watches not only have a certain practical value, but also are works of art that combine different types of handicrafts such as enamel, sculpture and jewellery inlays. Their rich elements and subtle connotations are derived from the practical value of watchmaking techniques. , appreciation of the value of handmade art, reflecting the humanistic value of history and other factors. Compared with other collectibles, watch collection also has the following advantages: easy to carry, easy to collect, can be played anytime and anywhere; integrated with various artistic expressions in one, you can peep into the whole art world from a watch; reasonable auction With a price threshold, it is easy to form a series of collections, gaining collections, and having fun in research; the East and West markets can accept it. China's Qianlong is a super enthusiast of watches, even the riches of the West, such as Henry Ford and John Pierpont Morgan. All watches are collected by everyone; watches are crafted by different craftsmen, and parts that have no static vitality are eventually transformed into movements with a dynamic aesthetic sense, which not only condenses human wisdom, but also can be passed down from person to person for centuries; Alternative personalized collections form a solid relationship with the wearer.

Whether it is collection or investment, whether it is consumption or speculation, if there is no objective understanding of the value of the watch, and because of the good state of mind that art requires time to settle, it is difficult to achieve the ultimate goal. Linked to the SIHH (SalonInternationaldelaHauteHorlogerie) held in January and related watches, we will find the HauteHorlogerie (Haute Horlogerie) is a proprietary term, and through this exhibition can also enable consumers to read the watch from a completely new perspective. Especially the connotation and value of Haute Horlogerie. The author sums up the core of its value as 3C—Complication, Craftsmanship, and Culture.

The clock itself is a science, and innovative thinking has not stopped from the beginning. Due to the small size of the watch's movement and the need for limited space, the basic time display, as well as calendar, week, month and other astronomical calendars, and even the complex functions of the reed display time, whether it is visual or Hearing; whether it is micro-fragmentation time or macrocosmic operation, it can be embodied in watches. This is indeed a remarkable thing. There is no lack of such technical creations in SIHH. For example, the timepieces first presented in the history of Lange watches have undoubtedly brought good news to collectors who have been looking forward to such watches for years, and they use digital display in hours and minutes. On the basis of the organization, watches that are able to automatically report time on the whole point and the whole time are the first examples. Time indication not only does not require a pointer, but also can be heard with the ear. Audemars Piguet's new three-question watch also embodies time with melody. The exclusive escapement is the heart of the movement. The three-dimensional design of the dial reflects the design philosophy of the new era. Its innovative structure has the meaning of inheriting the past. The tourbillon is an ancient proposition in the history of watches. The example of the perfect integration of technology and aesthetics is the Girard-Perregaux Golden Bridge Tourbillon. The appearance and the design of the movement are as concise and consistent as the design.

The appearance of the watch embodies the aesthetic standards of different eras, and the use of various precious or innovative decorative materials in watches is based on the wisdom and hands of human beings, so that cold parts are eventually classified as life timers. Decay is a magical magic. For watches, whether it is the case, the dial, the strap, the movement, many appearance parts are due to the addition of various types of technology, only to make it more valuable. The craftsmanship of the craftsmen other than watchmakers is also incorporated into the watch. The small watch reveals a big world, especially the art world. The jewel-encrusted case, the enamel dial, and the sculpted calibre have all used other types of craftsmanship, which has greatly enhanced the artistic value of the watch. For example: Van Cleef & Arpels's high-quality jewellery timepiece can hide time in the flowers made of jewels. This flower not only originates from natural materials, but it has been modified by hand. It can be described as the crystallization of harmony between man and nature. When Chinese culture collided with the art of ambiguity, Piaget's dragon watch was no longer a simple calculator, but was a work of art created by a master teacher and a watchmaker. Cartier, known as the "Emperor's jeweler," is adept at capturing all kinds of craftsmanship. The latest works use ancient mosaic techniques to splice various gem materials into turtle patterns. This time-consuming and labor-consuming creative process highlights the pursuit of Perfect craftsmanship.

Every watch brand has its own DNA. Some watches are to commemorate a major event in the history of mankind, or something related to a watch factory, or a product that is customized by a certain company or individual. These watches reflect a certain degree of humanistic and historical values. These watches are not only objects of museum collection due to their unique production background, but also have important historical significance due to their small number of deposits. 2011 is the 80th anniversary of the Jaeger-LeCoultre series. Imagine which square watch can be sold well for 80 years. I am afraid that only Reverso is available. The latest special three-question limited edition watch is the best testimony of this history. Returning to the new Vacheron Constantin watch designed in the 1950s, once again declared the importance of vintage classics. The Panerai watch with military water is a model of the military watch. Although the new model gives such functional features as a chronograph, the 8-day power reserve is the key point. This is exactly the same as the earlier Panerai watch, which is restored to history. Appearance. The latest timepiece calendar clock created by Pajjajani, concentrating time and calendar in a limited number of clocks, interprets culture as the core of high-end watches. Both brand culture and product culture are accumulated in rich human civilization. Therefore, the "Haute Horlogerie" label is more attractive.

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