2016 CBME China Pregnancy and Baby Show, Children's Wear Show opens on July 20th

Improve product power to meet new consumer demand for differentiation

The market for pregnant women and children in China continues to grow rapidly. At the same time, consumers' needs and concepts have been accelerated and upgraded, and more differentiated and high-quality products have been favored. In 2016, CBME China's exhibition area increased to 223,305 square meters, and exhibitors reached 2,366 exhibitors, including pigeons, good kids, Pampers, Xin Anyi, Kinrun, Johnson & Johnson Baby, Wyeth, Abbott, Mesquite Children, Dorel, Britax, Qiao Eryi. 3,673 well-known brands from around the world will bring their latest products and ideas together, including 32% from overseas, such as Fisher, Fisher, Woods, Hape, Michael, Barabara, October Mommy, and Baba.

At the same time, 245 international brands from France, Australia, the United Kingdom, Spain, South Korea, Singapore, North America, Canada, Hong Kong, Taiwan and other countries (regions) will make their debut in the CBME China International Pavilion, bringing high quality to the Chinese market. And differentiated international new products.

In order to encourage companies to increase their product strength and break the homogeneity driven by innovation, 2016 CBME China will hold a series of exciting activities on the spot: 2016 CBME AWARDS China Pregnancy and Baby Industry Awards and Innovative Products Showcase 200 innovations screened by professional organizations Patent new product. The 2016 CBME Pregnancy and Baby Product Design Contest was held for the first time. 22 original designs of pregnant and baby products selected by senior designers will be exhibited at the show; 2016 Cool Kids Fashion Kids Design Contest will bring 20 new generations of fashionable children's clothes again. Design, and will award the winning work on site.

Upgrade the Authorized Zone to Expand the Empowerment of Pregnant and Baby Children in the New Blue Ocean

China’s brand licensing market is US$6.14 billion, which accounts for only 2.5% of the global authorized market, and has great potential for development. The rapid development of the market for pregnant babies and children will bring huge space for them. 2016 CBME China Authorized Zone Brand New Upgrades: Thomas, Fisher, Plants vs. Zombies, Cherry Crushers, Pleasant Goat and Big Big Wolf, Pigman, Bears, etc. More than 50 well-known authorized brands will appear on the same stage. For the first time, the organizer held a brand licensing business matchmaking meeting and helped authorized brand companies to make appointments for 1,319 one-to-one business matching meetings with potential licensees. At the same time as the China Pregnancy and Infant Industry Licensing Development Forum held in the same period, the International Licensing Association LIMA, the Shanghai Times Cartoon Institute, and a number of well-known authorized brands and authorized guests will analyze the future of the authorized industries and how the brands are associated with the baby. Industry cooperation and win-win topics.

Qi Tao, Director of Consumer Products of Greater China and the United States and Thailand, said: "This year, the United States and Thailand have brought the latest products of their best-selling brands and new channel cooperation models for many licensees, including the historic Thomas & Friends and baby toys brand Fisher, China is the world's We believe that there is a huge opportunity for empowering our business to develop the fastest market, and we will work with our partners to explore new ways of investing and cooperation.”

Break through the dilemma of retail business and let customers come back

Many maternal and infant retail stores in the maternal and child industry are facing a decrease in passenger flow, a drop in customer unit prices, and a decline in gross profit. As the iconic dialogue platform for China's pregnant and baby industry, the “2016 CBME China Pregnant and Baby Industry Development Seminar” at the Shanghai Mart, centered around the theme “Let the customer come back”, help China's pregnant and baby industry owners understand the main reasons for the decline in performance. Grasp the trend of industrial trends and learn practical business skills. Adhering to the strategy of “bringing in and going out”, CBME China 2016 will also analyze the characteristics of Chinese market and consumer demand for overseas brands at overseas on-site seminars to help them better enter the Chinese market.

2016 CBME China will showcase the essence of the CBME Japan Retail Research Group for the first time at the show, revealing the advantages of Japan's retail in terms of cost-effectiveness, space layout, product display, and service details, and guiding domestic mother-to-child retailers to break through current business difficulties.

The 11th Fashion Childcare Salesperson Skills Contest - cum 嗳 抚 抚 Touch Masters Contest Final will be held at the exhibition site. The top 25 clerk who stands out from the 68,619 salespersons will compete for "touch master", and this contest will be favored by consumers. The baby's touch as a game project is intended to help the industry enhance the importance of off-line experience services and service quality, improve customer satisfaction, thereby increasing passenger flow and increasing sales.

Upgrade business matchmaking to meet omni-channel needs

Consumers' buying channels are increasingly diversified, and the Chinese market for pregnant and infants has entered the omni-channel competition. The 2016 CBME China Business Matchmaking Association helps advance diversified buyers quickly find quality products and suppliers through pre-reserved one-on-one negotiations. It also helps brands to obtain more domestic and overseas orders. This year, the number of registered buyers has increased significantly from 97 to 29 last year. Jingdong, Gome Online, Suning Red Kids, RT-Mart, China Resources Vanguard, Wangfujing Department Store, Yintai, Kid King and other large buyers from various fields and channels Will dock with domestic and foreign brands. At the same time, the organizers established the brand authorized trade fair meeting for the first time and the Taiwan toy exhibition trade fair matchmaking meeting to meet the new channel needs.

Protecting the healthy growth of the next generation is the mission of the pregnant and baby industry. As an industry platform, CBME China not only encourages independent innovation and intellectual property protection, but also actively promotes the fulfillment of social responsibilities for pregnant and baby-child businesses; the “Care for the Poor Children” initiated by CBME China The “Big Charity Bazaar” will sell charity donations from 46 pregnant and baby businesses on the spot and will donate all the money directly to poor families.

2016 CBME China organizers said: “In 2016, 76% of the baby-to-child companies are expected to grow and the industry continues to achieve rapid growth. CBME China will continue to help all parties in the industry to grasp new consumer demand and promote industrial upgrading and healthy development.”