CTEI News On August 21, the “2017 China Fashion Fabric Design Competition Review Meeting†was held in Keqiao, Zhejiang. The event was organized by the China National Textile and Apparel Council, sponsored by China Textile Information Center and National Textile Product Development Center, and supported by the People's Government of Keqiao District of Shaoxing City. Li Bo, deputy director of the Productivity Promotion Department of the China National Textile and Apparel Council, deputy director of the China Textile Information Center, Chen Baojian, chief engineer of the National Textile Product Development Center, vice president of the China Fashion Color Association, Qi Mei, director of the China Textile Information Center, China Textile Liu Zhaoxiang, Director of Information Center Product Development Division, Wang Binghao, Director of Science and Technology Bureau of Keqiao District, Shaoxing City, Xu Shu, Director of China Textile City Creative Industry Service Center, and Deputy Director Zhang Shanshan attended the review meeting. In addition, the textile industry experts, color and fashion trend research experts, clothing brands and designers, buyers and other industry-leading professionals and media representatives from the organizing committee participated in the event.
More than 1,500 pieces of fashion fabrics gathered in Du Keqiao
The review brought together more than 1,500 fabric products from domestic textile fabric companies, of which Keqiao fabrics accounted for 50%. The judging site was well organized and dazzling. The participating fabrics have gathered the industry's superior resources and fashion design strength. The products are mainly fashionable women's fabrics, and the products are rich in variety, covering cotton, wool, hemp, silk, chemical fiber, printing and dyeing, knitting and filament weaving, etc. The style and style are diverse. The application of materials combines more fashion elements while improving the process. The overall product development direction reflects the enhancement and improvement of the fabric enterprises' market demand, consumption trends and fashion trends.
Li Bo pointed out in his speech that technology, fashion and green have become new labels and new symbols in the new era of China's textile industry development. The market competition of clothing brands has gradually increased from supply chain competition and value chain competition to competition for value ecosystems. In the future fashion map, as the source of fashion, the trend of fabric innovation leading the trend of clothing will be more significant. The first China Fashion Fabric Design Competition aims to enhance the innovation of China's fashion fabric design, advocate the trend-oriented product development concept, shape the “fashion discourse power†of China's textile industry, and change the “world processing factory†as the “fashion sourceâ€.
Xu Shu said in an interview that as the "2017 Keqiao Fashion Week" heavyweight event, "China Fashion Fabric Design Competition" and "FabricsChina New Designer Fashion Design Invitational Tournament" linked together to form "Double Hundred Doubles". Since the launch of the event, it has aroused strong repercussions and high attention in the industry, attracting a large number of domestic excellent fabric companies and cutting-edge designers to actively participate. In the "China Fashion Fabric Design Competition", Keqiao fabric enterprise products accounted for 50% of the total, which is enough to show the activity of Keqiao textile fashion industry. As a traditional industry, the textile industry is Keqiao's civilian production industry and pillar industry. Through transformation and upgrading, it can be further transformed into a fashion industry and a creative industry. Through the competition platform, Keqiao Fabrics can obtain timely guidance on the latest fashion trends and product design concepts, and continuously improve the level and quality of product development. The "Double Hundred Pairs" was held to promote the construction of "Fashion Keqiao" and the transformation and upgrading of Keqiao Textile Industry. The results of today's competition will be presented and released in Keqiao Fashion Week in October.
Professional attention of the domineering jury
The judging panel of the competition was held by 17 heavyweight textile and garment industry, and the luxury “high match†brought together the elites and high-end resources of all parties. The judges closely followed the latest fashion trends, from the perspective of their respective professions, and strictly selected and judged the performance of the participating fabrics in product development, technology application, fashion creativity, fashion concept and market value.
Li Xiaofei, deputy editor of "Textile and Fashion Trends Outlook", at the meeting, "Trends of the trend of China's textile fabrics in the autumn and winter of 2018/19", "original pastoral examination", "creative old spirit", "retro new future" The four themes have been professionally interpreted, providing professional trend analysis guidance and product development direction recommendations.
The judges have their own roles and their concerns are different. Textile development experts focus on the performance of fabric design products in material applications, organizational design, manufacturability and process technology. Color and fashion research experts focus on product performance in terms of popular colors and color combinations, popular materials and styles. Apparel brands and designers focus on the performance of products in the field of apparel and market potential. Buyers focus on the comprehensive performance and market potential of the participating products.
The judges pointed out that the fashion and commercial value of Chinese fabrics are constantly improving. The creation of Chinese fashion fabrics needs to open up the barrier between product development and design and market demand, and establish a market-oriented product development and innovation model. Textile companies need to strengthen customer demand analysis in the product design process, and use a wide range of information resources and scientific design tools to complete the technical transformation from customer demand factor analysis to product process elements, and develop product design plans, execution plans and resource allocation plans. Make textile fabrics comprehensively competitive in terms of quality, style, function, price, delivery, and market application. In addition, it is necessary to strengthen the combination and connection of fashion trends and enterprise production practices, strengthen the connection between textile raw material application and fabric product development, strengthen the connection between fabric development and fashion design, and realize the linkage innovation between technology and fashion between the upstream and downstream of the industrial chain. .
Multi-dimensional evaluation system
Each piece of fabric that has been evaluated has its own uniquely identified “genetic code†label. In addition to the product number, the parameters covered by the label include: fabric component proportion, new material composition, fabric structure, textile technology, dyeing and finishing technology, function and fabric style description. The informative data provides objective basis and multi-dimensional evaluation criteria for product selection. On this basis, the judges combine the factors of appearance, color, feel, texture and style to make industrialization prospects and market. The judgment of value.
The competition set up the Gold, Silver, Bronze, Fashion Color Award, Fashion Technology Award and Excellence Award.
According to reports, the evaluation of gold, silver and bronze awards mainly considers the fashion, technology and marketability of products. Consider whether the products meet the trend of the season, whether to focus on the application of new materials, new technologies and new processes, and have a clear product positioning and good market potential, which can fully reflect the level of innovation of China's popular fabrics this season.
The Fashion Color Award mainly considers the application of the product in fashion color and the combination of technology and art. It judges whether the innovative design method or unique processing technology is adopted to make the fabric color matching fashion, harmony, and the visual effect is outstanding. The color application for textile product development Has good guidance.
The Fashion Technology Awards focus on the application of new materials, new processes and new technologies. Through the use of new materials and the scientific matching of multiple materials, the material performance is outstanding, or through the high-tech of spinning, weaving, dyeing and finishing. The use of the fabric can give the fabric a value in terms of hand, style, quality, functionality and environmental protection.
The winners of the contest were announced in September.
After a comprehensive comprehensive assessment, the awards were settled in an open and fair selection. It is reported that the winners will be announced simultaneously in September on the "Creative Keqiao", "China Fashion Fabrics" official WeChat and related industry media.
The winners of this competition will be invited to participate in the event of clothing designer and clothing brand special matchmaking meeting, and will be invited to participate in the “2017 China Fashion Fabric Design Competition†held at the opening ceremony of “2017 Keqiao Fashion Week†in October. Awards ceremony". The award-winning products are given priority to be produced as an opportunity for the show to be displayed at the "2017 Keqiao Fashion Week" and "China International Fashion Week". In addition, representatives of the award-winning enterprises will also be given priority to participate in China's textile fabric trends and product development and other special training services activities and participate in activities organized by the China Textile Information Center, the National Textile Product Development Center, annual and overseas inspections.
Read the back of Keqiao fashion rise
Keqiao, which has the largest China Textile City in Asia and is known as the “City of Textilesâ€, constitutes the main body of GDP with “the economy on a piece of cloth†and has become the most important industrial cluster in China's textile and garment industry.
In recent years, the construction of “Fashion Keqiao†has been started with the preemptive trend, and the fashion and creative industries have been vigorously developed, and the achievements have attracted worldwide attention.
The “China Fashion Fabric Design Competition†is a pioneering and leading industry activity in the Chinese textile industry. It has received strong support from the People’s Government of Keqiao District of Shaoxing City and has become an important part of “2017 Keqiao Fashion Weekâ€. The strength of the industry, the source of fashion, and the potential of science and technology are combined in this episode. The deep meaning lies in Keqiao’s leading position in the industry, the endogenous demand for the transformation and upgrading of traditional industries, and the common goal of creating a “fashion sourceâ€. dream.
It is understood that in this competition, Keqiao fabric enterprises have been enthusiastic, and the participating products accounted for 50% of the total. The performance was excellent, and a number of representative local pioneer fabric brands emerged. Keqiao's original fabric design, technology and fashion are equally important, showing a deep understanding of the trend and diversified interpretation, creative and market-oriented also show a close relationship. This will give fashion designers a transition from concept to ready-to-wear, providing a rich creative space and choice. The huge potential and development and enhancement space of Keqiao's innovative textile enterprises can be seen in one or two, and it reflects the Keqiao fashion textile industry that is growing and flourishing behind it.
In 2016, the output value of the textile industry of more than 200 billion yuan exceeded the turnover of the 15 billion yuan textile city market group, and the 1.03 billion yuan Keqiao District textile industry creative design base settled in corporate revenues. The series of data is sufficient to show that the tremendous vitality of Keqiao's fashion industry has promoted the gradual release of the new kinetic energy of Keqiao's economic development and is becoming an important driving force and new support for leading the new economic normal.
Because of its inclusiveness, Keqiao's fashion power and fashion industry are growing rapidly. It is not only a sample of localized Keqiao, but also a new world that always opens the door to embrace the trend and embrace the times.
Editor in charge: Xu Yuehua
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