Adidas and Nike struggle to get Murray willing to pay 50 million pounds

Murray and Adi’s contract expired in November and the broker said that he is talking to Adi and other companies. Experts said that "other companies" include Nike, who will compete fairly with the old club of the Scots. The contract may reach a high price of 50 million pounds.

Scotsman Murray is preparing for the US Open, and his economic team outside the court is also trying hard for him to strive for greater economic benefits. According to the “daily record” report of the UK, the apparel sponsorship contract for the former Wimbledon and US Open champions will expire in November this year. He is currently negotiating with several companies including Adidas. The result may be a renewal or a change of home.

Murray, 27, was signed in 2009 with his last contract. At that time, he had not yet won the US Open Championship, nor did he win the London Olympics and Wimbledon. Now it has been 5 years, although his world ranking dropped to 9th, but he is slowly recovering his status. Moreover, he still has the time and opportunity to prove himself, which is why Adi and Nike competed against him.

According to experts' predictions, the outcome is hard to say at present, and Murray’s contract may be worth more than 50 million pounds, which will be the largest “athlete single” in Scottish history. However, Murray’s spokesperson did not specify the details of the negotiations. “Yes, we are negotiating with Adidas and several other companies and hope that specific results can be made public in the coming months.”

The contract between Scots and Adity is 5 years, and the annual endorsement fee is 4.5 million pounds. But now the former has already had a different identity. This figure obviously cannot represent his value. It is reported that Addi is very much willing to retain the superstar. They also have a good cooperation experience in the past.

“Actually signing a player is like mining,” said Rod Correr, market specialist at Revolution Sports. “But Andy is really important for Adidas. He is only 27 this year and his status is picking up. Although many people think that the commercial value of tennis is inferior to football, it still occupies an important position."