In 2017, at the theme forum of “Integrity is the Heart of the Heart†organized by the Wenzhou City Federation of Industry and Commerce, Wang Zhenduo passed on the “Integrity Relay†to a new generation of entrepreneurs.
On the eve of Wenzhou “Integrity Day†on August 8 this year, Wenzhou Shoes Industry sent a good news: Zhejiang Aokang Shoes Co., Ltd. won the China Quality Award nomination award for its “Quality Management Model with Honest Culture as the Coreâ€. This is the first company in China's leather industry to receive this honor, which is not only the certification of Aokang's high-quality manufacturing, but also the affirmation of Aokang's 30 years of honest development.
"Integrity is the foundation of the industry, how far is the integrity, how far the enterprise will go. Aokang 30 years, the secret of business is two words - integrity!" Looking back, Aokang Investment Holdings Chairman Wang Zhenduo profoundly concluded.
In 2017, at the theme forum of “Integrity is the Heart of the Heart†organized by the Wenzhou City Federation of Industry and Commerce, Wang Zhenduo passed on the “Integrity Relay†to a new generation of entrepreneurs.
Ignite the "Road of Integrity"
"The words must be believed, the line must be fruit." Today, this is the rumor that every O'Kean person is familiar with.
In the 1970s and 1980s, with the reform and opening up dividend, Wenzhou's small commodity economy sprouted, and a group of Wenzhou people who dared to fight hard to make a comeback, Wang Zhenyu, who was only 20 years old at the time, was also one of them. He changed from a carpenter to a business "going to the sea" and started a shoe business, but he accidentally fell into a crisis of integrity.
"At that time, consumers were in charge of Wenzhou shoes called 'Morning shoes', and some shopping malls did not even allow Wenzhou shoes to enter, which was a big blow to us." Wang Zhenduo always remembers the dilemma faced 30 years ago. Because the sales market is in short supply, the trend of “fake and fraud†to absorb short-term interests has quietly formed in Wenzhou footwear industry.
On August 8, 1987, in Hangzhou Wulin Square, more than 5,000 pairs of Wenzhou inferior leather shoes were thrown into the raging fire by the public. This "burning of shame" is not only the Wenzhou shoes, but also the reputation of the city brand. Many shoe enterprises have failed. At that time, Wang Zhenduo, who was selling shoes in Wuhan, was not spared. Leather shoes worth more than 200,000 yuan were confiscated.
After this incident, Wang Zhenduo clearly understood the importance of integrity management. On August 8, 1988, Wang Zhenduo returned to Wenzhou and used the borrowed 30,000 yuan to establish the Yongjia Olin Shoes Factory (the predecessor of Aokang). Based on this motto, he insisted on the principle of good faith management and began to develop enterprises.
In 1996, due to employee negligence, Aokang's pair of shoes to be repaired were sent to the mall. Wang Zhenduo immediately ordered to recover, but he was relieved after seeing the shoes. In 1999, Aokang encountered the Japanese order as scheduled. During the typhoon period, in order to receive the goods on time, the company decided to take the air by mistake. In 2003, Aokang made an Italian order, and the cost was unexpectedly less than 1 US dollar. Even if the loss was bought and sold, the merchants were greatly moved to decide to add orders.
On August 8, 2007, after a lapse of 20 years, Aokang once again raised the torch at Wulin Square. This time, it was ignited by the "Fire of Honesty", and the fire and power button of "Integrity Baoding" was pressed together. This fire has recovered the dignity of Wenzhou leather shoes, appealing to the whole society to reposition Wenzhou leather shoes, and also warned that all shoes industry must be "speaking must believe, must do."
In 30 years, the "Fire of Integrity" burned in the history of Aokang, and created the soul of Aokang's integrity.
At the beginning of the business, Aokang will regard "quality is life" as the corporate motto.
Cut out the "good faith brand"
Now, when you walk into the production workshop of Aokang Enterprise, you will be shocked by this scene. In the thousands of square meters of the venue, more than 100 workers are dressed in red overalls, brushing shoes at the same time, and the other side of the automation machine constantly Running. “Now the company has grown bigger. At the beginning of its establishment, it is more like a small workshop.†The person in charge of the production workshop of Aokang introduced.
In 1988, Aokang's manual workshop was not large, and the workers were also famous. All kinds of leather abrasives were packed in plastic baskets and placed on the ground. But look up and see, the words on the wall will impress you, "Quality is my life." In the past, it is conceivable that high quality pursuit has always been the goal of Aokang.
"Product quality is the core competitiveness of the real economy. If we want to realize the transformation from Chinese products to Chinese brands, then improving product quality is an inevitable choice for China's manufacturing industry." When talking about quality issues, Wang Zhenduo feels great responsibility, he puts quality concept Throughout the development of the company, we strive to create a "good faith brand."
I remember that in 1998, Aokang participated in a trade fair, and fashionable shoes attracted many businessmen. A foreign businessman stopped for a long time and picked up a pair of leather shoes and asked Wang Zhen. "Is this leather? The leather can't do this." Wang Zhenduo said nothing, he found a pair of scissors and cut the pair of shoes. Let them help identify. The foreign businessman was shocked by this move, took the shoes to carefully evaluate it, and finally nodded and said: "Leather! Leather! I want your shoes."
The second time to cut shoes was in 2000. Aokang produced a number of leather shoes, but some shoes were not properly labeled. At the time of random inspection, some workers did not pay attention to it and thought that it was not serious. After Wang Zhenduo learned, he took another scissors and did not hesitate to destroy more than 180 pairs of high-grade leather shoes and display them for the whole staff to line up. "Take off the shoes, the loss is just some money. But for Aokang, the biggest asset is the trust of consumers, the brand of Aokang." Wang Zhenduo said.
In the past 30 years, Aokang has established a good faith brand while also establishing a good faith image in the hearts of customers.
Aokang intelligent flying weaving workshop
Run a "good faith enterprise"
Nowadays, the quality of Aokang products has been affirmed, and every Aokang people are overjoyed. "In the next 30 years, Aokang will continue to be based on honesty, keep pace with the times, develop enterprises according to the needs of consumers, and achieve transformation and upgrading." Wang Zhenduo said.
In the new era, Aokang is constantly changing its "integrity enterprise" and is constantly changing from manufacturing to "intellectual creation." In the field of R&D, Aokang introduced the PLM system to better integrate R&D resources, improve the internal effectiveness of new product development, and quickly connect to the market. It has developed GPS positioning shoes, nano health shoes, oxygen breathing shoes, and color changing shoes. More than 10 functional shoes.
In the "intelligence" process, Aokang uses automatic scanning cutting machine to automatically scan and cut the leather; replace the traditional sewing machine with a computer roller, and the worker can control the sewing of the leather by manipulating the pedal; the robot also It can replace the manual packaging of leather materials, and complete the work of a worker for ten minutes in the past ten seconds.
"After 30 years of wind and rain baptism, Wenzhou shoe enterprises have returned to self-confidence, 'integrity' has become a gold business card in Wenzhou city!" During the "Integrity Day" in 2017, a Wenzhou new and old entrepreneurs will meet at the meeting. Many entrepreneurs have expressed their feelings.
In Wenzhou, there are not a few companies that adhere to integrity like Aokang. In recent years, Wenzhou has selected a number of enterprises that enjoy the honor of “100 Best Credit Enterpriseâ€, such as Zhengtai Group, Huanyu Group, Xingle Group, and Yandang Mountain Tea Farm in Yueqing City. The word "integrity" has already been integrated into the blood of Wenshang.
“History often can be seen more clearly after the time has passed. Taking history as a mirror can give more wisdom to the times and enterprises.†Wang Zhenduo firmly believes that integrity is the source of strength of Aokang. In the next 30 years, Aokang will continue to provide high-quality products. We will fully promote the optimization of the industry structure, boost the high-quality development of China's economy, and provide satisfactory answers to consumers.