Speaking of "Bosideng," most people would think of down jackets, and this sales volume has maintained the number one brand of winter clothes in China for many years. In recent years, it has vigorously implemented the brand extension strategy and strived to create a leading brand image for business men.
At the 16th China International Clothing & Accessories Expo which ended recently, Bosideng men's clothing attracted the attention of numerous audiences. Business travel, holiday life, outdoor fashion, and classics and other four series of products are not only more healthy and fashionable in the choice of styles and fabrics, but also in detail, strive to be delicate and elegant.
According to reports, in 2007, Bosideng T-shirts were named "China Top Brand Products", and Bosideng West Trousers were awarded "National Inspection-free Products". In the international market, Bosideng menswear opened counters in the stores of Greenwoods in the UK and won the favor of British fashion business men with first-class products, excellent service and mid-range prices. In just two years, the sales of Bosideng men's clothing in the UK market have steadily increased and currently exceed 80,000. At the Bosden Men's Spring/Summer 2008 product ordering event, British merchants signed orders for 60,000 garments. In 2008, Bosideng Menswear will team up with Greenwoods to open four stores in the UK. The independent brand store will showcase the international brand appeal of Bosideng men's clothing in all directions from product positioning, store image design and product display.
Bosideng cooperates with internationally renowned design companies and sets up design studios in Shanghai and Guangzhou to apply the most cutting-edge design concepts, styles, and methods to Bosideng men's apparel designs. Bosideng's diversified pop elements and colors are enhanced to enhance Bosideng. Men's product quality, improve product competitiveness.