Design of Landscape Identification System for Suzhou City Section of Beijing-Hangzhou Grand Canal

Landscape Design of Suzhou City Section of Beijing-Hangzhou Grand Canal Cao Renyong Wang Hao 2, Xue Junfei 3 (1. Department of Landscape Architecture, Jiangsu Agriculture and Forestry Vocational and Technical College, Jurong 212400, China; Nanjing Forestry University, Nanjing 210037, China; 3. Nanjing Geography, Chinese Academy of Sciences Design proposal with the Institute of Lakes, Nanjing 210008, Jiangsu. Firstly, the concept of landscape identification system is analyzed and proposed. Then, based on the function of landscape identification system, based on the principle, composition and design content of landscape identification system design, from the perspectives of image identification, information identification, guiding identification and management identification, Finally, the design of the waterfront space landscape marking system of the Suzhou-Changzhou Grand Canal in Suzhou City was completed. The purpose is to help the players to successfully complete the tour and obtain credible environmental information through the establishment of the Beijing-Hangzhou Grand Canal landscape signage system.

The Beijing-Hangzhou Grand Canal began in the Spring and Autumn Period. It has a history of nearly 2,500 years. It is an artificial miracle comparable to the Great Wall. It is a monument in the history of human civilization and an important human heritage that is alive and flowing.

She gave birth to children on both sides of the strait, nurtured the canal people, and produced and formed a unique city waterfront promenade.

Nowadays, in order to promote the development of water tourism in the Suzhou City section of the Beijing-Hangzhou Grand Canal, the riverside landscape of the two sides of the Suzhou City section is based on the original historical sites and is equipped with eight riverside parks such as Honglingyu, Jinshanyu and Lishuanghe. However, when people walk in the open urban space where history and modern culture are parallel, and they are immersed in the embrace of culture and nature, they often have unclear positions, unclear directions, and inconvenient leisure. The reason is the cross-strait cities. The riverfront landscape has not yet formed a systematic and recognizable landscape identification system. This is undoubtedly a great shortcoming. Therefore, actively explore the establishment of a systematic, standardized, humanized, artistic, and identifiable Beijing-Hangzhou Canal waterfront space landscape marking system to enhance the level of water tourism in the Suzhou-City section of the Beijing-Hangzhou Grand Canal and promote the development of tourism. Very important practical significance.

Con fund project: The concept identification of the landscape identification system of the National Natural Science Foundation of China (40901067). From the semantic point of view, the “mark” of the logo has the meaning of representation, display, appearance, indication, specification, standard, and logo. Recognize, know, recognize, and discern. In the ancient meaning, "know" the mark of reading. The logo is one of many logo categories. It is a graphical symbol system that gradually forms a visual image to convey information in people's long-term life and practice.

The identification system refers to a serialized logo with a unified image set for a specific environment and a specific occasion. 4. It is an overall solution that comprehensively solves functions such as information transmission, recognition, identification and image transmission, oriented by the identification system design. In this system, the identification of each group is combined according to a certain arrangement principle and the inherent logical composition to complete the functional or characteristic representation to meet the needs of different spaces and environments. 6. Landscape identification as an important element of the landscape recognition system The landscape identification system design cannot be designed as a completely independent design, but should be integrated with the environmental space and naturally integrated into the environment.

Therefore, we can clarify the basic concept that the landscape identification system is a kind of identification system that integrates the environment and the identification system. It means that the content, nature, direction and principle can be clearly expressed in a specific environmental space. As well as functions such as images, the visual image system consists mainly of words, figures, symbols, symbols, and forms.

It is an important part of the whole environment space. It integrates the functions of space environment and image engineering, and focuses on solving the order of landscape management and combing, and providing appropriate services for the material and spiritual needs of the public.

The landscape identification system is refined from the identification system, and the identification system of the natural space and socio-economic space system is repositioned, which will more accurately express the ideological connotation, aesthetic trend and social function of the natural, economic and cultural landscapes. Therefore, it is not limited to the function and form of the environment, or the individual design and research of the simple planar identification form, but on the basis of the emphasis on environmental functions, scientific and systematic of the identification system in a specific environmental space. Diversified research in standards, standards, art, humanity and green. Landscape identification systems will be widely used in the environment and in the facilities required for environmental activities.

Main landscape overview and design theme 1 The main landscape overview The historical accumulation has left a considerable historical and cultural relics along the Suzhou-Chengdu Grand Canal Suzhou City section. The Hengtangyu Station is built on the waterfront and is one of the five existing ancient squatting stations in China. It is also the only remaining one in Suzhou. The four corners of the pavilion are made of stone pillars and wooden pillars. The surrounding brick walls, six beams and nine ridged roofs are all simple and clean. Baodai Bridge, known as the first bridge in Suzhou, Caiyun Bridge spans the Beijing-Hangzhou Grand Canal, washing up thousands of vicissitudes of life, but also heroic. Today, the two bridges are famous for their singularity, and Fengqiao is also known as the “Sanding A” in Suzhou Bridge. Although the Yuecheng site only has an intermittent earthen city, it is an important site that conveys the original culture of Suzhou and Wuyue culture. The Canal Guxian Road, Ciyun Temple Tower, Hanshan Temple, etc. are also famous for their high combination of architectural beauty, humanistic beauty and natural beauty.

Once upon a time, the political, economic, and transportation centers have added eight riverside park landscapes at the cultural landscape nodes such as Hengtangyu Station, making the Suzhou Binhe landscape a modern atmosphere in the historical and quaint spatial texture. Therefore, the composition of the urban waterfront space landscape sign along the Jingcheng Grand Canal in the Jiangsu City section should be different from the general scenic spots, but have a unique and self-contained landscape identification type and design content. The identification system cannot be simply understood as the function of providing information to people. It should also have functions such as indicating geographical orientation, highlighting cultural connotations, and guiding the evacuation of scenic spots. Therefore, we cannot isolate or understand the function of the landscape identification system, but should regard it as a whole and treat the function of the landscape identification system with an orderly and flexible attitude.

2 Design theme: a river ancient rhyme, several world styles, Suzhou City section waterfront space posture thousands. Suzhou City has almost always been the center of the Jiangnan Canal. Therefore, it has accumulated rich canal culture: the bridges of the poor, the night bridges of the Fengqiao, and the royal gardens, which fully outline the multi-level historical functions of the ancient canals. Therefore, when designing the waterfront landscape marking system of the Suzhou City section, we must aim to protect the environment and enhance the landscape features. Full consideration of its cultural, guiding, protective and decorative features.

Let the cultural function logo flaunt the cultural characteristics inherent in each landscape, highlighting the cultural connotation of Suzhou waterfront space. Let the guiding function identify the dialogue between the person and the space environment. The protection function can be used to enable visitors to access and enjoy environmental resources while not over-utilizing and destroying resources and facilities.

Let the decoration function mark play a finishing touch in the waterfront space of Suzhou section, which will make the original space environment glow with new vitality, and enhance the artistic style of the space place from the architectural elements such as material, texture, color, proportion and scale of modeling. In short, in the design process, we must fully consider the function of each logo, so that the landscape identification system of the waterfront space of Suzhou City section fully exerts its real role.

Design Principles The purpose of setting up the landscape marking system is to fully exploit the realistic value of the historical and cultural heritage of the Grand Canal and to create the “corridor” function of the Suzhou city section of the canal; on the other hand, it can fundamentally activate the cities along the Beijing-Hangzhou Grand Canal. The historical and cultural relics of the waterfront space enable people to interpret these historical and cultural relics anytime and anywhere, so that they can be better protected. Third, urban landscape identification as an important information dissemination tool and an important public facility indispensable in today's cities, the importance of its aesthetic function has been increasingly valued. Therefore, in the design of the landscape marking system of the Suzhou-Chengdu Grand Canal, the principles of humanization, science, environmental protection and regional characteristics should be followed.

1 Humanization Principles Landscape design must be designed in consideration of human requirements, based on human behavior and activities, and put human factors at the forefront, making it a guide for providing information. The concept of creation should pay more attention to human factors, including physical, psychological and emotional needs, so that the designed logo can bring people's functions, but also bring warmth or relaxed pleasure or other unexpected psychological feelings. And experience, making the cold landscape logo more affinity and vitality. In the design of guiding signs and management signs, it is necessary to embody the thick, euphemistic and delicate Suzhou culture, and to express the modern civilization of Suzhou and keep pace with the times, so that the window function of Suzhou waterfront space can be further realized.

32 Scientific Principles In essence, landscape logo design pursues the harmonious coexistence of man and nature. Therefore, in the design of the landscape identification system, it is necessary to follow the scientific principle and integrate the concept of harmony throughout the design of the landscape identification system. For example, the scientific nature of site selection is that in the design process of guiding signs and information signs, in order to better utilize the guiding and commenting functions of landscape signs, the location selected by such marks must be conspicuous and convenient to attract the attention of users. . After determining the location of the landscape identity, the environmental space must also be carefully studied to determine the number of similar landscape markers. The setting of similar landscape signs can be neither too much nor too small. More eye-catching, boring; less will weaken the function of the landscape logo to provide information.

3 Environmental Principles The design of landscape signs must follow the principles of environmental protection.

For example, in the design of materials selection, structural installation and disposal after disposal, we must fully consider the protection of the ecological environment and the conservation of natural resources. Materials should first consider the use of materials that are easy to recycle, less polluting, and harmless to the human body, especially the use of recycled materials. In the structural installation, the landscape marking structure composed of welding should be used as little as possible, and the landscape sign composed of easy disassembly and assembly should be used. This structure is beneficial for maintenance and replacement. In the choice of energy (such as the energy of electronic information identification), energy with less pollution or even no pollution, such as solar energy and wind energy, should be used. In short, the principle of environmentally friendly design is the perfect combination of technology and art. Through such a design, limited resources can be used to achieve a virtuous cycle of use, recycling and reuse. 3.4 Regional Characteristics Principles Regional characteristics are the key to the success of landscape logo design. The stronger the regional characteristics, the more profound and lasting the impression left. The regional characteristics of landscape logo design mainly include two aspects: First, from the ideological and ideological point of view, it refers to the historical and cultural connotation of different cities, the living habits of residents, the different viewpoints of residents and the artistic style. Differences; secondly, geographically speaking, it refers to the differences in landscape design and design caused by different regions, different topography, different climates, and regional characteristics of raw materials or traditional materials. Only when the difference is maintained, the landscape logo design has vitality.

Design Content 1 Image recognition of the waterfront space of the canal in Suzhou City Image positioning of the waterfront space landscape logo of the Beijing-Hangzhou Grand Canal: The image logo is able to stand out in many environmental spaces in a public environment space, and is impressive. An important means of perfect image. The waterfront space of the Beijing-Hangzhou Grand Canal city has added new elements to the original famous scenic spots. The combination of greenery and small-scale facilities on the long waterfront wooden roads constitutes poetic and picturesque sights, followed by Business, entertainment, and services are also integrated. Therefore, the design of the landscape signage system must also incorporate the landscape system. In the design process, according to the urban spirit along the Jiangsu section of the Beijing-Hangzhou Grand Canal, the citizen's code of conduct, the positioning of urban functions, the strategic goal of urban development, the cultural development history of the Grand Canal, etc., follow the inherent regional characteristics of Suzhou to make the landscape identification system It is necessary to create functional requirements that not only meet the spatial and environmental information transmission, but also meet the unique aesthetic requirements of the space environment, and highlight the scientific, holistic and systematic landscape identification image recognition system.

Creative design description: the entire logo shape is "Beijing-Hangzhou"

The first letter of English and Chinese Pinyin (mgHang), through the "H's variant plus a rough texture, shows the ancient history of the Grand Canal and the vitality; the head of the demonstration and the shape of the H are like trees and leaves. With the backbone, it means that the modern landscape is positioned green and life; the whole logo has both the simple calligraphy charm and the modern and popular simple style, revealing the taste of modern aesthetics.

Color design description: The whole logo design adopts green and blue as the main color; the color indicates the health, harmony and exuberant vitality. The green color is used as the main color of the logo of the Beijing-Hangzhou Grand Canal, which can accurately express the canal forever. Ancient life; blue is a symbol of purity, beauty and peace. Blue as the main color of the Beijing-Hangzhou Grand Canal image recognition logo reflects the humanization principle of the Beijing-Hangzhou Grand Canal landscape logo design, while the blue also represents the rolling Beijing-Hangzhou Grand Canal.

The landscape image identification of the Beijing-Hangzhou Grand Canal combines the richness of history with the modern dynamics. It has carefully considered the ideological, external, color and modern people's psychological demands, focusing on the Jinghang Grand Canal landscape. The intuitiveness and convenience of the image recognition logo, simple letters, smooth brushwork and color of life, let people feel the historical thickness and modern atmosphere of the Beijing-Hangzhou Grand Canal at first glance, and generate a sense of intimacy to communicate with them. .

4.2 The information identification information of the canal waterfront space in Suzhou City is the communication carrier between the environmental space and the tourists. It mainly carries the social education functions such as propaganda theme, edifying sentiment, and popularizing scientific humanities history knowledge. Therefore, in the design process, we must fully consider the human factors, from the perspective of visitors, to achieve the purpose of experiencing nature and blending nature. Considering the design content, the information on the waterfront space environment of the Suzhou-Hangzhou Grand Canal in Suzhou is relatively complex and has more content, including not only the historical and cultural sites along the Jiangsu section of the Beijing-Hangzhou Grand Canal, but also various types of tourist services, as well as convenient visitors. The general plan of the environmental space, the distribution map of the scenic spots, and the knowledge and interesting historical and cultural information logo. The new modern park scenic area also considers historical factors, embodying the natural atmosphere in modern times, making modern and historical integration.

The Suzhou Waterfront Space conveys the original culture of Suzhou and Wuyue culture. In the design, the information logo is characterized by interpretation and presentation, and should reflect the simple and exquisite regional characteristics. In terms of content, the emphasis is on graphic and textuality. The details are simple and simple. The purpose is to make the complicated environmental space simple and orderly, and to make the disorderly situation orderly. In materials and colors, stone materials similar to those of these historic buildings are used. On the one hand, wood or adobe, on the one hand, the color is full of quaint nature. On the other hand, these materials are closer to nature, embodying environmental protection, becoming the highlight and decoration in the whole landscape, and enhancing the color of the entire landscape system while exerting the function of information transmission. . The landscape logo is as shown.

4.3 The guiding indicator of the waterfront space of the canal in Suzhou City is a navigation tool set from the perspective of functional requirements. The positional arrangement of the guiding sign is actually a work of the space environment pedestrian traffic grooming system. It generally appears in two or more places where the space is converted or crossed, indicating the direction for people. Therefore, the guiding logo should fully reflect its humanized and scientific principles when designing, and help visitors to complete the itinerary according to their own situation. From a macro perspective, if the viewing route is a line, the guiding sign is a point on the line. From the perspective of space design, the guiding logo is undoubtedly a good means to create and manage dynamic space, which can promote the interaction and communication between people and space environment.

The guiding sign of the waterfront space of the canal in Suzhou City is composed of brown I-beam and cyan two-sloping roof. It has a clear modern sense and a hint of ancient charm. The design of the landscape logo reflects the regional characteristics of the Jiangnan water town and the characteristics of Wu culture that are “simple but not exquisite, gentle but not strong”, as shown. The guiding logo can be divided into two levels of systems: one is the guiding sign system on the main road of the tourist area, such as pointing to a certain scenic spot, a cruise ship dock and a public toilet; and the other is the guiding sign inside the specific scenic spot. The system is designed to guide visitors through a pre-designed tour route to experience a rich space environment.

4.4 The management logo of the canal waterfront space in Suzhou City is a landscape sign designed for different environments and people. They are characterized by explicit, informative, persuasive, directive, warning, prohibition, etc., which can play a role in regulating behavior, preventing accidents, educating the public, and protecting environmental facilities. There are several types of requirements for the management of the waterfront space along the Beijing-Hangzhou Grand Canal: the safety notices for the water tour activities; the wake-up citizens and tourists do not climb, fold, harvest, trample the lawn and put The landscape sign of the pet in the lawn; remind the public and visitors not to ride the railings, sculptures and landscape signs of damaged public property; it is the landscape sign that wakes the citizens and tourists in the dangerous area (such as the end of the leeches, next to the distribution box) The landscape sign of no smoking in the vicinity of ancient buildings and brick-and-wood structures, the safety exit of large-scale stadium facilities and the landscape sign of fire-fighting facilities.

For example, in the design of the management logo of the waterfront greening area of ​​the Suzhou city section, in order to match the style and tone of the whole landscape, granite is used as a material, which appears calm and generous in the environment, and the overall design reveals the environment to the environment. Caring. The design of the landscape logo reflects the combination of modernity, environmental protection and beauty.

Conclusion The Beijing-Hangzhou Grand Canal landscape marking system, as an important part of the Grand Canal environment, is not only an important carrier of the Grand Canal culture, but also a means of transmission. Combined with the design principle of the landscape signage system, the design of the waterfront space signage system of the Suzhou City section of the Beijing-Hangzhou Grand Canal is designed to explore the historical value of the historical and cultural heritage of the Suzhou-Chengdu Grand Canal and improve the environmental construction level and enhance the history of the riverside landscape. The value of the era of human landscapes is of great significance.

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