Recently, the renowned domestic fashion brand S.ANGELO officially announced the appointment of Hong Kong entertainment icon Louis Koo as its global image ambassador. This marks a significant milestone in the brand's evolution, as it seeks to convey a vibrant and passionate lifestyle through his charismatic presence. Known for his sharp style, elegant demeanor, and flawless skin, Louis Koo has long been regarded as the epitome of a cool and sophisticated man. In 2008, he was honored with the "Top Ten Outstanding Persons Award" in Hong Kong, further solidifying his status as a cultural icon.
With his avant-garde fashion sense, free-spirited personality, and ever-evolving image, Louis Koo perfectly aligns with S.ANGELO’s brand philosophy of passion, charm, and freedom. Their collaboration is not just a match of image and identity, but a true fusion of values and vision. As a leading figure in the film and television industry, Louis Koo has consistently delivered outstanding performances, earning both critical acclaim and public admiration. His iconic roles in films such as *Shen Diao Xia Lv*, *Seeking Qin Records*, and *Baby Project* have made him a beloved figure across generations.
As part of S.ANGELO’s horizontal expansion strategy, the brand has partnered with French design house PECLERS PARIS (BACOLER) to launch high-fashion men’s wear tailored for young professionals aged 25 to 35. The decision to invite Louis Koo as the brand’s first global image ambassador reflects S.ANGELO’s commitment to showcasing confidence, vitality, and a modern lifestyle.
Since its first store opened in September 2008, S.ANGELO has experienced rapid growth, expanding to nearly 50 exclusive stores nationwide within six months. These include major cities like Beijing, Shanghai, and Chengdu, as well as key locations such as Seibu in Chengdu, Wangfujing in Beijing, and Parkson in Nanchang and Hefei. By the end of 2009, the brand aimed to have over 100 stores and specialty outlets across more than 20 provinces and municipalities.
At the signing ceremony, S.ANGELO’s representative expressed great enthusiasm: “Louis Koo embodies youth, energy, and a balanced yet dynamic personality—qualities that closely align with our brand’s spirit. Choosing him as our global image ambassador was a natural and strategic decision.â€
Louis Koo shared his excitement about the partnership, stating that he was drawn to S.ANGELO’s bold and expressive designs, which reflect a confident and adventurous lifestyle. He believes that this collaboration will bring positive momentum to the brand, helping it gain wider recognition and appreciation. Looking ahead, he hopes to contribute to S.ANGELO’s journey toward becoming a leading name in men’s fashion.
Following the announcement, Louis Koo is set to participate in a series of promotional activities, further strengthening the bond between the brand and its audience.
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