Foshan Hongshi Laser Technology Co., Ltd. (referred to as “Hongshi Laserâ€) is located in the factory area of ​​Beijiang Bijiang in Shunde. The theme of “Let the world fall in love with China’s wisdom†highlights the use of smart equipment by Hongshi Laser to seize the global market. Ambition and ambition.
The technicians of Hongshi Laser are debugging equipment
Grasping the demand of the blue ocean market, relying on technological innovation to improve the quality of supply, providing high-end intelligent advanced equipment for the transformation and upgrading of the manufacturing industry, enabling Hongshi Laser to grow from a small enterprise with a registered capital of only 100,000 yuan to a year in just 8 years. The industry leader in the segmentation of laser cutting equipment with sales of 500 million yuan.
Transforming high-end intelligent equipment to concentrate on creating "explosive models" products
In the traditional manufacturing sector, cutting is the most essential part. The establishment of Hongshi Laser is in response to this demand.
In 2009, the company's original Hongshi Laser mainly produces low-power non-metal cutting equipment for leather and apparel fabric cutting. With the transformation and upgrading of the manufacturing industry, the benefits of products with low technology content and low added value are gradually decreasing. In 2010, Hongshi Laser entered the field of metal cutting equipment, and in 2014, turned to medium and high power fiber laser metal cutting equipment.
"The overall industry trend of fiber laser cutting equipment is relatively good and the growth is fast; on the other hand, the fiber laser cutting equipment is lower in cost and cutting precision than the traditional cutting equipment, and the system integration of the equipment is stronger." General Manager of Hongshi Laser Chang Yong said frankly that in recent years, the state and the province's policy support for smart equipment is also the basis for enterprises to dare to transform high-end intelligent equipment.
Talent is the key to achieving product leap from low to high. “We have gathered the best talents in the industry and let our R&D strength always keep the industry leading.†Chang Yong said that the company currently has more than 40 R&D personnel, all of whom are the top talents in the laser cutting equipment industry. With the guarantee of technology, Hongshi Laser quickly gained a foothold in the industry.
As a company specializing in high-end intelligent equipment system integration and software secondary development, since 2013, Hongshi Laser has consistently doubled its annual sales. Chang Yong believes that relying on the R&D team to create a “explosive model†strategy based on market demand is the key to the company's ability to quickly capture the market and launch the Hongshi laser brand.
“The company's R&D team uses a concentrated strength to focus on polishing a new product, to achieve the ultimate in product performance, and to create a 'explosive model' through the market.†Chang Yong believes that only through research and development of differentiated products, technology-driven cycle The system, constantly introducing new things, can maintain profits and maintain pricing power.
Focus on intelligent equipment system integration to consolidate industry leadership
Today, Hongshi Laser has three standardized intelligent equipment manufacturing bases in Foshan. The equipment of Hongshi Laser has been applied by many well-known enterprises such as Gree Electric Appliances, Wenshi Group and Yizumi. The successful transformation of the company has made the per capita output value of Hongshi Laser from less than 1 million yuan in 2014 to 2 million yuan in 2016.
At the beginning of this year, Hongshi Laser successfully launched the first automatic pipe processing production line in the country. The production line integrates industrial cloud platform, database and intelligent hardware. The product processing process realizes unmanned operation and is known as the “Industry 4.0†production line.
“In the case of cutting, bending, and welding, for example, at least 4 to 5 people need to work in three devices in the past three stages. After we integrate the devices through system integration, one device needs only one person to operate, and the efficiency is obviously improved.†Yong said.
For intelligent equipment companies, whether to do the entire production line of laser equipment, or only to do system integration, is a problem that needs to be traded. At the beginning of entering high-end intelligent equipment, Hongshi Laser also faced a choice. “We used to try to make the whole production line, but later found that we need to increase the number of people and increase the project in the whole process, but the output efficiency is not obvious, so we started to do the subtraction. It is better to do it than to be bigger. Strong, focused companies are competitive." Chang Yong said.
Acer Laser also plans to put the company's product development and laboratory into the most advanced areas of laser application in the world, to provide power for the company's future development. “The competition in this industry is fierce. To improve the competitiveness of products, we must look to the international big companies and learn the most advanced experience and technology.†In Chang Yong’s planning, the company needs to set up global marketing in the future. Center and after-sales service center to meet the needs of foreign laser cutting equipment market.
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