How did Bartina achieve its own two-line marketing system?

The brand “Batina” of Nali International Garment Co., Ltd. was established in 1998. Now it has established more than 600 professional sales outlets nationwide, forming department stores, self-owned stores and unified image, high efficiency and stability. Affiliate the organic integration of the network marketing system, and quickly developed into a domestic first-line well-known brands, has been driving to the fast lane of success, all this depends on what? This article is for your interpretation.

Ten years ago, the Bartina brand was like an elegant noble woman, with the classical romance of Sicily, carrying Italian aristocratic style, came to China across the ocean, brought to the Chinese women who pursue the trend of personalized fashion clothing. Fresh vitality.

In the past ten years, the Bartina brand continued to inherit the essence of Italy's aristocratic palace culture and blended with the deep meaning of oriental culture, and continued to interpret the charm of Chinese and Western cultures.

Ten years later, the exquisite flower of the Martina brand exudes a mature, feminine fragrance. It is rooted in the fertile soil of China and has become a popular symbol of European women's aspiration for European style.

Zhejiang Nali International Garments Co., Ltd. is located in the beautiful West Lake of Hangzhou. It is a large-scale professional women's clothing company integrating R&D, production, marketing and logistics. Relying on internationalized management concepts, specialized R&D and design, and large-scale production, the company has developed into a real-time and efficient modern large-scale fashion company. Nowadays, it is already the leading enterprise of Hangzhou Women's Wear.

The company's production base is located in Qiaosi Industrial Park, Yuhang District, Hangzhou City. Now has 40,000 square meters of modern production plants, with Europe's most advanced clothing equipment more than 1,000 Taiwan, more than 1,500 employees, annual production of 1.6 million sets of clothing.

Frontline staff operation at Batina

Bartina flagship store

With the continuous improvement of the popularity of the Bartina brand, it also has more market appeal and brand influence. On January 21, 2010, it successfully signed a contract with internationally renowned actress Carina Lau, which not only laid the status of women's leading enterprises for Nairi. It also attracted the attention of the industry and government departments, and they all invested in olive branches. They wanted to negotiate with Nan Li for investment cooperation projects.

Only innovation can break through. Nari knows the road to development and is currently planning to build an innovative Nari International Industrial Park with an international, modern and professional vision. In the future, Nali will build the "China Women's Center" window position, from China to the world.

Brand charm

Growing in continuous innovation

Entering the Bartina Shop, as long as you carefully look carefully, the unique design style of the Battina costume will deeply attract your attention.

The Martina brand is positioned in high-end women's boutiques. The overall design emphasizes fashion without publicity, noble and splendid yet restrained, with a complete mix to complete the overall effect. Each series of clothing is finely tailored and realistic. For mature and elegant, stylish women design, the pursuit of cultural connotation and the perfect combination of dress grade. Bright clothing style, elegant style, high flexibility and practicality. Color matching in line with international trends, can be a series of combinations can also be a single combination of products, will be simple, natural, elegant interpretation of incisive, everywhere highlights the extraordinary taste.

The design of the Martina brand exudes elegance, romance and style in its overall style. It focuses on the mix of popular styles, combining classical elegance with modern fashion and giving people a strong visual impact. Exquisite high-grade fabrics and a unique 360-degree three-dimensional cutting process, exquisite diamond jewelry and Other details, highlights the brand's sense of value. The Martina brand not only absorbs the luxurious and luxurious elements of the classical aristocratic style, but also fully considers women's wear comfort and proper body display characteristics. The clothing wear has a strong self-cultivation effect, which makes many beautiful women love to put it down.

It can be seen that in the short span of ten years after entering the country, the Bartina brand has injected the wisdom of many designers into painstaking efforts and has been quietly growing up under their constant design and innovation. In the highly competitive women's wear brand world, it is unique to her. The grace has quickly emerged from numerous brands and has become a leader in China's leading women's brands. It has become a wardrobe treasure for many women who are pursuing fashion and individuality.