Tangpu Town in Shaoxing, Zhejiang, has experienced rapid industrial development, particularly in the children's clothing sector. Since the spring of 2003, many customers who previously sourced from Guangzhou and other regions have shifted their focus to Tangpu, leading to a significant boom in the local children's clothing industry. However, the challenge now lies in figuring out how to continue this growth in the future. With no clear theoretical framework to follow, the town has been exploring step by step, learning from experience and constantly adjusting its strategy.
Today, the Tangpu Children’s Clothing Industrial Park has become a key driver of economic growth in the town. The advantage of the clothing industry is unique—trends and fashion are not bound by administrative boundaries, and industrial agglomeration is driven by market forces. As a result, towns and regions that once operated independently are now being reorganized under the influence of market dynamics.
China has over 300 million children under the age of 16, with nearly 171 million under six and 170 million aged between seven and 16, making up about a quarter of the national population. With 34% of children being only children, the demand for quality children’s clothing is growing rapidly. Globally, the children’s clothing market is worth around $120 billion, yet China’s share in the global apparel market is less than 1%, with fewer than 200 professional branded children’s clothing manufacturers. This indicates a huge potential for growth.
The Chinese children’s clothing industry is on the verge of a major transformation, moving from small-scale operations to large-scale, high-quality production. This growth will not only be reflected in quantity and scale but also in brand development and product quality. Compared to other textile sectors, children’s wear remains one of the most attractive segments, with profit margins far above the average.
Facing both opportunities and challenges, Tangpu’s children’s clothing industry has taken proactive steps to grasp market trends and steadily expand. From its humble beginnings in the 1980s, when village-based collective enterprises dominated, to the rise of companies like "Maple Leaf Garment" and "Minsheng Printing Plant," the industry has evolved significantly. These enterprises played a crucial role in building expertise, technology, and talent, laying the foundation for the cluster.
Since 2003, the industry exploded, with more than 100 children’s clothing enterprises operating annually. By mid-2006, the number had surpassed 400, and the town’s knitted children’s clothing industry generated an output value of 250 million yuan. The establishment of the Tangpu Children’s Wear Industrial Park marked the formation of a true industrial cluster, bringing together resources and creating a platform for growth.
Today, the Tangpu children’s clothing cluster is characterized by vertical and horizontal integration, with over 400 companies forming a complete production chain—from design and processing to printing and accessories. As the industry matures, the core values of "brand, quality, and culture" are becoming increasingly important, positioning Tangpu as a global hub for children’s clothing production.
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