"Leap" brand may not be familiar to many today, but for older generations, the image of white and red orchids with yellow soles at the end of the shoes is instantly recognizable — they remember those "stinky shoes" from their youth! If you're not familiar with "Leap," you've definitely heard of "Pull Back" or the classic army-green "Liberation Shoes." These brands might have been part of your childhood, but now you don't wear them — yet that doesn't mean they're gone forever. In fact, this retro "Chinese style" has made its way across the Atlantic, sweeping through Europe and the United States.
When you see a Hollywood star or a celebrity walking the runway in red and blue striped shoes with yellow soles, or in red striped platform shoes, or even in the classic army-green "Liberation Shoes," don’t be surprised. Those are "Leap," "Pull Back," and "Liberation Shoes" — all proudly made in China, carrying the nostalgic flavor of old China, and now making waves in the high-end fashion scene of the West.
Though it's not easy to find "Leap" shoes in stores today, you might still spot "Pull Back" in small-town shops or "Liberation Shoes" in military-style stores. But finding the new "Sirius" version is getting harder. The three Chinese brands have found success abroad, following a clear path: first design, then packaging, and finally maximizing commercial value.
In Europe, "Leap" shoes now range from 20 yuan to 120 euros. However, if you search for the Chinese "Leap" website on Google, you won't find it — instead, the French have created a bilingual English website called "Feiyue," which means "flying forward." The brand’s meaning was carefully explained as "forward flight."
The history of "Leap" dates back to the 1920s and 1930s, but by the time it and its affiliated company, Shanghai Dobo Footwear Co., Ltd., almost disappeared in China, the brand had already begun to take off overseas. A Frenchman living in Shanghai, Patrice Bastian, was fascinated by the retro sneaker culture. In 2005, he discovered what he called "Leap" shoes and felt an instant connection. He teamed up with designer Charles Munka to form a new creative team. After careful planning and branding, the new "Leap" series launched in 2006 for the European and American markets, priced between 50 and 120 euros (about 500–1200 RMB per pair). Meanwhile, in China, the same shoes sell for just 20–50 yuan.
Now, "Leap" has gained a strong presence in Europe and the U.S., and more Japanese agents are joining the sales network. "Pull Back" shoes, also known as "Warrior" abroad, used to be a household name in China, but now it's the foreign market that's giving it new life. On the official "Pull Back" website, there are now export products with styles quite different from the original red-striped shoes. Only a few retain the classic look.
Meanwhile, "Liberation Shoes" have undergone a transformation. A collaboration between Ospop and Sirius Footwear produced a new version of the classic, sold under the "Skywolf" and "Departure" lines, priced at $76 each. Part of the proceeds go to support education in Henan County.
Despite the global success, some cities like Chengdu are still slow to embrace these retro styles. While trendsetters in Beijing, Shanghai, Guangzhou, and Hong Kong are sporting "Leap" shoes and "New Liberation" styles, locals in Chengdu still find it hard to accept them. According to local retailers, the city is still in the early stages of trend adoption, and people may not be ready for something like "Leap" just yet.
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