Want to open a jewelry store, how to name the jewelry store? What are the principles for jewellery stores?
Jewelry store name is easy to read, easy to remember
Easy to read and remember the principle of all the industry's most fundamental needs for the store name, the store name needs to be easy to read and remember, in order to effectively play its recognition and communication functions. So how do you make the name of the store easy to read and remember? This is to do the following: succinct - simple name, simple and clear, easy to communicate with consumers and the shorter the name, the more likely the customer's delusions, the more meaningful. The Chinese name is generally 2~4 bytes, and the foreign name is generally 4~7 letters; the unique--the name should have unique modifications, and the coordination should be avoided to avoid confusion with other store names, so that it can be in the public's mind. A clear impression. Innovative, contemporary, or catch up with the trend of the times, creating new concepts. It should also be loud and discouraged, with a high starting point, impact and thickness, giving people a sense of shock.
Jewelry store name does not imply the type and attributes of the products to be operated
The store name should also imply a certain performance and use of the product. Therefore, when the operator orders the store name, do not use the name of the store to over-emphasize the type and attributes of the products to be operated, otherwise it will not be conducive to the further development of the store.
The name of the jewelry store should follow the principle of inspired association
What is the principle of contact? It means that the name of the store must have a certain meaning, so that consumers can get a medium-to-happy association, rather than a negative association, that is, to ask for a Geely name. But beware, sometimes from a language, it is the name of Geely, and reading it in another language will have a negative meaning. In this case, if you want to enter the market in the region, you must change your name.
Jewelry store name must follow the principle of marking
Markers refer to parts of the store that can be identified but cannot be expressed in words, such as KFC's old man's head, McDonald's eye-catching M, Apple's cowboy's missing piece of apple, and so on. When the name of a jewelry store can stimulate and maintain the identification function of the store's logo, the overall effect of the store is greatly enhanced.
In addition, it should be adapted to the principles of market environment and the principle of legal protection. Not breaking the law is also two important principles that should be paid attention to when naming a jewelry store.
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