Abbott is committed to bringing the best products from around the world, dedicated to offering professional services for every baby. Our mission is to love and care for babies throughout their growth, creating a better life filled with joy and comfort.
Every product from Abbott embodies elegance, cuteness, and comfort, designed with the well-being of babies in mind. As a brand, Abbott aims to become a trusted guide for expectant mothers and parents, offering expert advice and compassionate service at every touchpoint.
We strongly believe in promoting scientific infant care concepts and focusing on high-quality baby and child care products. Our ultimate goal is to build the most trusted brand that parents can rely on.
The name "Abbott" symbolizes nurturing babies with elegance, cuteness, and health, while filling their future with love and support from their mothers. It represents the voice of a cultural brand in the 21st-century infant industry. "Yapei" is the Chinese pinyin of "Abbott," representing both its global identity and local connection. The "Yapei" logo serves as the brand’s emblem, reflecting elegance, nobility, and an adorable charm that speaks volumes without words.
In terms of color symbolism, pink and blue represent calmness, dreams, and purity; red stands for energy, warmth, and care; and pink green reflects vitality and the essence of life. These colors perfectly align with Abbott's core values of elegance, cuteness, and comfort.
The brand's visual identity elements are standardized to ensure consistency across all platforms. This includes unified visual displays in stores, consistent counter designs, and a cohesive brand image that reinforces trust and recognition. Through these efforts, Abbott continues to build a strong, recognizable presence in the market, delivering quality and care with every product and interaction.
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