Fitting home app
“Trying clothes to home†APP new retail fashion service platform, the first fashion experience center, has been in Chongqing North New District on August 25. It has gathered dozens of well-known high-end fashion brands such as Marisfrolg, Marisfrolg.SU, AUM, ZHUCHONGYUN and MDC, which have gathered many original designers, and invited relevant brand representatives, local member representatives, and fashion representatives to be the first member experience. The center settled in Chongqing and held the opening ceremony of the theme of "Home" in the city.
Some brands that try on the home platform
Fitting clothes to home Chongqing Fashion Experience Center
The brand fashion release show at the opening event of the fitting-to-home fashion experience center
The experience center covers an area of ​​about 3,000 square meters. After opening, it will regularly provide its members with art fashion exhibitions, fashion lectures and salon experiences, parent-child creative activities, creative food salons, and member social gatherings. At the same time, it provides “Family Fashion Assistant†to provide personal image design and management services for members and their family members, and provides online and offline panoramic lifestyle service experience through its “Trying Home†app.
Experience the lady who tries on the home app
Home Fashion Assistant makes a dress up service for a lady
Outside the experience center, members of the fitting-up home APP platform can use the platform's “family-to-home†mobile phone software to issue a fitting order, which is provided by a full-time “family fashion assistant†according to the time and place agreed upon by the door. Dressing service. If you are not satisfied with the trial wear, you can return it at the scene without any cost. The “Family Fashion Assistant†who has been certified by the “Trying Clothes to Home†platform is a senior professional with 5-8 years of professional fashion matching work experience, selected and experienced professional training. After they receive the member's fitting order, they use the big data analysis reference in the background, and compare the preferences, body, skin color, occupation, application scene and other characteristics of the client, and use their professional skills to select relevant products for the members. At the appointed time, the product will be delivered to the designated office, hotel, home, private club, etc., where all members think it is convenient, and provide professional fashion matching consultation services on site.
Home fashion assistant at work
The brand products selected for the fitting-to-home platform are selected among the major high-end clothing brands and outstanding designer brands in the domestic market. In addition to satisfying the members' choice of these high-quality products and releasing the fittings, the fitting-to-home APP has developed additional functions such as fashion life information, social, new product recommendation, games, etc., to provide its members with panoramic fashion under the same ID. Domestic services.
Fitting home app
At the same time, fitting clothes at home also thought that the user passed the care as the original intention, and prepared a "care delivery service" with Chinese temperament for its members. "The mother in the hands of the line, the wandering clothes", a suburb of Mengjiao, "Youzi", profoundly expressed the temperature carried by a piece of clothing in the traditional Chinese concept, and passed this temperature for thousands of years, however In today's highly developed ready-to-wear market, this temperature is often replaced by a basket of fruit, a courier package, or even a WeChat red envelope.
It’s not that the Chinese have changed, but the family structure of the whole society has changed. The living structure of the big family has been replaced by independent small families separated by cities. In addition, the aesthetics of different regions and the constantly changing body, we It’s hard to hit the family and friends with the temperature that can be carried by a piece of clothing. For this reason, the home is not only for the use of the “family-to-home†APP member to provide home-time service, in all current capital cities. Members can use this platform to make reservations for their parents, relatives and friends, and use a suitable dress to send a close care and warmth to family and friends. Of course, for the urban mothers living in Chongqing, this is a gospel. They can use the dressing home to make an appointment for their children. They are exempt from the big bags carrying the children's supplies and going to the streets to give the children. I have been lucky enough to buy clothes.
Pass the dressing home to zero-time to pass care to the family
It is not only a new landscape of Chongqing's fashionable life, but also a microcosm of the exploration of China's new fashion retail. The new retail that the dressing arrives at home, with the user as the core, constructing different consumption scenarios, and providing incremental consumer demand, will also contribute more realistic reference for the exploration of new retail in China and the research and development of new retail. . Whether it is low-key or stimulating, and whether you care about it or not, the industrial upgrading of the retail industry, like the e-commerce that was enlightened in the past, has quietly changed your life. "One day in the cave, the world has been a millennium", maybe we still Not looking back, the future has already happened.