Even the Slave A/E offers both business and leisure lifestyles, catering to diverse consumer needs and highlighting the unique personality of its customers. It aligns with the global trend of international fashion, satisfying the desire for high-end style among modern consumers. The brand primarily targets Women aged 25 to 35, but has expanded its audience to include those between 20 and 40 years old—educated, sophisticated, and possessing a distinct sense of taste. These are urban women who have achieved some success, enjoy a certain level of social status, and have a stable financial foundation.
The brand follows a strategy of high quality and premium pricing, positioning its products in the mid-to-high range. Prices are set reasonably based on the spending habits of white-collar workers, ensuring a win-win situation for consumers, franchisees, and the company itself. Even the Slave has brought together several senior female designers from across the country, setting design standards that are rare in the domestic market. It also partners with prestigious institutions such as Tsinghua University's Academy of Art, Hong Kong Polytechnic University, Shenzhen University, and Northeastern University’s School of Art and Design, serving as an internship base for aspiring talents. Through these collaborations, the brand has contributed significantly to the development of the domestic fashion industry by nurturing and sending numerous skilled designers into the field.
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Dongguan Mingwei Garments Co., Ltd. , https://www1.fashiondgmw.com