Acne is making a bold statement at London Fashion Week by choosing a unique venue for its Spring/Summer 2011 collection: a private suite in Kensington Palace, the same place where Princess Margaret and Lord Snowdon once lived. The decision was inspired by creative director Jonny Johansson, who stumbled upon the space while exploring the palace’s garden. “As I walked through the back office, I saw an open door and was immediately drawn to the room,†he shared. “It’s small, but the deep green tones really spoke to me.â€
The show will take place on September 19, marking Acne’s first official presentation in London. This move comes just weeks after the brand opened a new flagship store on Dover Street, further solidifying its presence in the city. While Acne has been absent from Stockholm Fashion Week this year, which many in Sweden found disappointing, the brand has long had a connection with London, having previously hosted smaller shows there.
This season’s collection blends tough, rugged elements with a more refined aesthetic. “We don’t have many cowboy pieces, but the overall look still has that strong, rebellious edge,†said Johansson. “There are plenty of transparent materials and leather accents that add depth and texture.†The collection reflects Acne’s signature style—modern, minimalist, and undeniably cool.
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