On August 14th at 10 a.m., the first flagship store of Zhuo Ying Fashion officially opened on the bustling Hexiang West Road in Xiamen. The event was attended by the chairman, general manager, key dealers, VIP customers, and fashion enthusiasts. This opening marks a significant step for the JOEM brand as it embarks on a nationwide expansion with a fresh image and innovative philosophy.
The new flagship store spans nearly 200 square meters across two levels. Its interior design breaks away from traditional black-and-white color schemes, embracing a minimalist yet elegant palette of white, beige, and silver. The space is designed to reflect the brand’s core values: fashion, simplicity, and elegance. From the eye-catching model display area to the luxurious hanging crystal chandelier, every detail exudes sophistication. Stainless steel shelves and Nakajima cabinets further enhance the modern and refined atmosphere.
The layout of the store is carefully divided into distinct zones such as the concept area, theme area, and experience area. These sections are not only self-contained but also seamlessly connect, creating an immersive environment that highlights the brand's aesthetic. More than just a shopping destination, this new store aims to provide customers with a deeper cultural experience of the JOEM brand.
Throughout the store, the clothing collection showcases a range of elegant designs—from delicate, feminine dresses to sophisticated, tailored pieces. Each item reflects Zhuo Ying's commitment to blending European design influences with classic and timeless styles. The brand uses high-quality fabrics and clever color combinations, combined with ergonomic tailoring, to create outfits that celebrate the grace and confidence of Chinese women.
At the opening ceremony, Mr. Ding Hua, founder of Zhuo Ying Company, shared his vision for the brand's future. Over the past eight years, Zhuo Ying has consistently focused on excellence, whether in product design or manufacturing processes. Looking ahead, the company plans to refine its operations in areas such as product development, brand management, and supply chain efficiency. By establishing commercial and industrial centers, Zhuo Ying aims to strengthen its overall brand presence and offer more affordable, stylish, and elegant options for Chinese women.
With the continued expansion of flagship stores nationwide, Zhuo Ying is confident that its brand will gain even more recognition and loyalty among consumers. As the company grows, it also hopes to empower its partners, helping them build successful and fulfilling lives through the JOEM brand.
Pastoral Floral Style Bed Three Piece Set
About this item
- Super Soft&Breathable-3 Piece Bed Sets is made of polyester fiber fabric, which is soft and breathable, giving you a comfortable sleeping experience. Bedding Sheet Set is available all seasons,keeping you warm in winter and refreshing in summer.
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Nantong Houmeng Textile Co., LTD , https://www.thickdream.com