Shenzhen Yi Jia Garment Co., Ltd. is the wholly-owned operating agency of the Italian brand Olika (Oerlikon) in the Asia Pacific region, and is part of the Hong Kong Gao Xiang Group, which serves as the Asia Pacific headquarters. The company is responsible for managing the operations of the Olika brand across the region. In 2005, Olika made a significant move by successfully entering the Chinese market. This marked the first time that the brand invested heavily in design, production, and sales in China, with an initial investment of 30 million yuan.
Through one year of dedicated effort and a strong commitment to efficient business practices both domestically and internationally, the company quickly established a fast logistics and distribution system, along with an advanced customer service platform and network monitoring and business analysis system. By the end of 2005, Olika had already expanded its marketing network to cover more than 40 stores across over 40 primary and secondary cities in China and abroad. The brand now operates more than 100 stores, gradually building a well-known name in the Chinese women's fashion market.
Olika aims to create a free-spirited and fashionable image for urban women, promoting a design philosophy that emphasizes freedom and understated elegance. The brand uses innovative techniques, simple silhouettes, and a relaxed, easygoing style, while cleverly incorporating popular elements into every detail. It focuses on individual taste and practicality, blending aesthetics with functionality seamlessly. Despite their simple appearance, the products are filled with intricate structural details that highlight a modern and stylish appeal.
The brand's spring and summer collections range from 200 to 600 RMB, while autumn and winter collections are priced between 200 to 800 RMB. Its target consumer age group is between 25 and 38 years old, making it a perfect choice for professional, fashion-conscious women who appreciate quality and style.
Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com