Icebreaker, a New Zealand-based outdoor apparel brand known for its merino wool products, launched a groundbreaking garment traceability initiative a year ago. To date, over 75,000 consumers have engaged with the program, which allows them to track the entire journey of their clothing from farm to finish. This innovative approach not only enhances transparency but also strengthens consumer trust in the brand.
The initiative, powered by Baacode technology, uses unique product codes that enable users to trace the origin of the raw merino wool used in each item. From the moment it's sheared from sheep on remote mountain farms in southern New Zealand, every step of the process is made visible—right down to the specific flock and farm. Consumers can even visit the factory and witness firsthand how the wool is cleaned, spun, and woven into finished garments, offering a deeper connection to the product they wear.
While traceability has become common in the food industry, it remains relatively rare in fashion. Many brands prioritize cost-cutting over ethical production, often sourcing cheap fabrics without understanding or caring about the environmental and social impact of their supply chain. Icebreaker, however, takes a different path. As a wool producer, it recognizes its responsibility from the very beginning—when the raw material is still on the sheep. The company adheres to sustainable development and ethical practices, ensuring that every stage of production aligns with its values.
Since November 2008, Icebreaker has invested $100,000 in developing the Baacode system, making it easier for customers to access detailed information about their purchases. According to Jeremy Moon, the founder and CEO, the goal is to educate consumers about where their clothes come from and how they are made. He also announced that in the coming year, the campaign will expand beyond socks to include more ready-to-wear items, ensuring that every product carries a unique Baacode linking it back to the original farm and producer. This commitment to transparency is helping set a new standard in the industry.
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Our firm was established in 1988, the garments export team, such as Casual Outfits and Sportswear , has more than 6 years of OEM solution experience.
We additionally focus on all type of Sleepwear, such as Pajamas established, Slip Dress, Gown and so on. At the same time, we are skilled in the design as well as manufacturing of Childrens Clothing. We have actually separately established Fabrics and Textiles, our Fitness and Yoga suits have been commonly applauded.
Our manufacturing facility is located in the industrial celebration area of Huaiyang County, Henan Province, covering an area of 16,000 square meters, with 8 production lines and also greater than 400 workers. In addition, our factory additionally has 5 factories with annual production capability of 5,000,000 PCS as well as annual export quantity of $100,000,000.
For us, customer as well as high quality are the most crucial. Consequently, we obtained an excellent perception from customers in United States, Australia, Canada and various other regions. And also developed a lasting cooperative partnership with great deals of worldwide sports brands.
We never quit moving on, we will certainly do our best for better future and make friend with every one of you. Looking forward your inquiry!
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Ningbo Ningshing Trading Group Inc. , https://www.apparelproduct.com