Icebreaker, a New Zealand-based outdoor apparel brand known for its merino wool products, launched a groundbreaking garment traceability initiative a year ago. To date, over 75,000 consumers have joined the program, allowing them to track the journey of their clothing from the farm to the final product. This innovative approach not only enhances consumer trust but also promotes transparency throughout the supply chain.
The brand uses a unique code called Baacode, which enables customers to follow the entire production process of their garments. Each product is linked to specific data about the raw merino wool, including where it was sourced—specifically from farms nestled in the mountainous regions of southern New Zealand. These farms are home to flocks that graze freely, and consumers can even visit the facilities to see firsthand how the wool is collected, cleaned, spun, and woven into fabric. This immersive experience deepens their understanding of the craftsmanship behind each piece.
While traceability has become common in the food industry, it's still relatively rare in fashion. Many brands prioritize cost-cutting over ethical sourcing, often purchasing fabrics without knowing their origins or production methods. This lack of transparency contributes significantly to environmental degradation and unethical labor practices. In contrast, Icebreaker has taken a proactive stance by embedding sustainability and ethics into its core values, starting from the very beginning—when the wool is still on the sheep.
Since November 2008, Icebreaker has invested $100,000 into developing the Baacode system, making it easier for consumers to access detailed information about their purchases. The company’s founder and CEO, Jeremy Moon, emphasized that the goal is to educate consumers about the origins of their clothing and the processes involved. He also announced plans to expand the program next year, aiming to include more products such as socks and other ready-to-wear items. With the Baacode system, every item will be uniquely traceable back to its source, ensuring full accountability and reinforcing Icebreaker’s commitment to sustainable and responsible fashion.
Mens Apparel
Our business was developed in 1988, the clothing export group, such as Casual Outfits and Sportswear , has more than 6 years of OEM service experience.
We additionally concentrate on all kinds of Sleepwear, such as Jammies set, Slide Dress, Gown and so forth. At the same time, we are competent in the style and also production of Childrens Clothing. We have actually separately established Fabrics and Textiles, our Fitness and Yoga suits have actually been extensively commended.
Our manufacturing facility is located in the industrial event area of Huaiyang County, Henan Province, covering a location of 16,000 square meters, with 8 production lines as well as more than 400 staff members. In addition, our manufacturing facility additionally has 5 factories with annual production capacity of 5,000,000 PCS and yearly export volume of $100,000,000.
For us, customer as well as top quality are one of the most vital. For that reason, we obtained a good impression from customers in USA, Australia, Canada and also other regions. As well as developed a long-term participating connection with great deals of worldwide sporting activities brands.
We never quit progressing, we will do our finest for far better future as well as make friend with all of you. Looking forward your inquiry!
mens apparel supplier, mens clothing manufacturer, mens garment factory
Ningbo Ningshing Trading Group Inc. , https://www.apparelproduct.com