According to the "Spain Fashion News" report from Hangzhou, China, Javier Simorra, a famous Spanish women's wear brand, officially landed on the Chinese market. The brand's store was officially opened at the Hangzhou Tower shopping mall in Hangzhou.
Javier Simorra's women's clothing was designed by the Spanish fashion designer of the same name. Javier Simorra decided to enter China because of the huge spending power of the Chinese market. They reached an agreement with a local apparel distributor in Hangzhou to set up a joint venture company with each share accounting for 50% of the shares. The store in Hangzhou is part of Javier Simorra's expansion plan in the Chinese market.
During the year, the brand will open stores in four other major Chinese cities. Within two years, Javier Simorra plans to have at least 30 distribution agencies in China.