As we all know, the so-called "Three Forces did not move, forage first" brand underwear matching shops can be done. How to find the right store has always been the distress of franchisees. In real life, there are many franchisees who have chosen our Bethany through various channels such as internet, exhibitions and friends' introduction to find local shops. How to secure a golden nest for your own brand? Bettina taught you 3 trick shop method.
1, brand positioning analysis
Before opening a shop must first understand their own brand positioning to run in order to be targeted, in the target consumer groups crowded place to choose the right place, the three main points: product style positioning, price positioning, retail channel positioning. For example: casual, flowing underwear: suitable for low prices, large volume, large flow of people or large transport hub or downtown, downtown bustling downtown, first-class shopping district and first-class street stores; high-grade underwear: suitable for specific consumer groups, Circle or street, such as many international brand stores located in the star hotel; but also in the site selection, but also refer to the distribution of similar brand stores, consumers like to shop around, into a market, if you choose to shop in the vicinity of similar brands , Then the current operating status of these brand stores is likely to be the future operation of your store.
2, according to their own actual situation choose the way to shop.
Underwear retail stores mainly in two ways: one is the store, one is the mall counters. The two methods have their own merits, how to choose the specific business according to their own actual situation may be. Generally speaking, the frontage shop has more flexibility and operability for investors who lack of first-time entrepreneurial experience. However, although the shopping mall counters have a stable passenger flow and the overall operating system support of the shopping mall in some ways, It is a tremendous test of capital as well as the ability of the individual to operate, so choose a frontage shop for general advice on initial investment.
3, popularity is wealth, good shop is not afraid of your expensive. The best choice of the site at the fork in the road, corner location or no lane and sidewalk of the street, the three kinds of streets in line with Chinese shopping habits of walking. Convenient location of the store to get new customers continue to visit: one-way street, car-free streets, and the crossbar have a long distance and other factors will result in a certain decrease in traffic.
Finally, Bettina for you to analyze the selection of underwear shop "six should be six should not be":
Six should be
â— Close to places where people gather or meet
â— Select high-density, high-flow residential area
â— Select commercial centers and downtown areas where business activities are frequent
â— Block of similar shops
â— "Light" awareness, next to or near the famous chain or underwear store;
â— choose the direction of the store business as a neighbor.
Six should not
â— Fast lane on both sides;
â— shops in front of the stairs more than five shops;
â— close to the meat market next to the store;
â— less flow of people in the alley;
â— Around the night there are several do not open the door of the bank, securities and other shops paved;
â— Poorly sanitized streets.
In addition, we also believe that the choice of shops should be based on a combination of reference to many factors, from the general to take into account the development trend of the surrounding real estate, business district where the type of commodity management and other factors; to consider small aspects of the hardware shop, transportation Conditions, parking conditions and so on.
Bettina believes that the choice of a good shop, for the business is very important. A good start is halfway to success. Choosing a good shop, a good project is half done, because a good shop, to a certain extent, brings greater traffic and a higher rate of entry, Base number of customers, the profit will be higher.
If customers are unable to find the right shop for the moment, do not hurry, Bedana will provide you with consulting services, objectively for you to analyze a variety of circumstances and details, to provide you with effective advice to help you find a suitable shop soon .
Bettina wished all customers could find a satisfying shop.
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Ningxia Shanshan Industry and Trade Co., Ltd. , http://www.nxshanshan.com