"Xi Li Redchery" is a high-end fashion casual brand originating from France and Italy, known for its elegant and modern style. Launched in 2001, the brand entered the Chinese market and established its headquarters on the mainland. It specializes in the design, production, and sale of premium women's casual wear and accessories under the "Xi Li Redchery" label. The brand targets well-educated urban women aged between 25 and 35 who have stable incomes and a strong sense of style. These women are open-minded, confident, and always eager to explore new trends. They value fashion, take pride in self-expression, and seek both contemporary styles and a unique personal touch. "We love Redchery" reflects the brand’s spirit—emphasizing individuality, creativity, and the fusion of fashion with art. This allows customers to stay in tune with global fashion trends while maintaining their own distinct charm in various settings.
To become a franchisee, candidates must meet several key requirements. First, there is no franchise fee, and the security deposit is low, with no interest charged if the contract ends. Second, they should fully understand and support the brand’s values and culture, ensuring the protection of the brand’s image. Third, they need to have prior experience in the retail or fashion industry, along with good social connections and a strong sense of responsibility. Fourth, sufficient capital is required to support the business. Fifth, the location must be strategic and have a well-established network for smooth operations. Sixth, the store space must be at least 50 square meters, and mall counters should be over 40 square meters in practical area. Seventh, the franchisee must have independent legal status. Finally, all store designs and counter setups must strictly follow the headquarters' standards to maintain brand consistency.
Guangxi Guiping Lidong Sports Goods Co., Ltd. , https://www.lidongsports.com