On July 9, 2010, the "Wings of Phantom of the Opera" autumn and winter fashion concept conference for Yaweiwei was held at Xiangmihu Good World Hotel in Shenzhen. Hosted by Everwin Group, the event brought together top executives from first- and second-tier shopping malls, investment office heads, and numerous influential agents, all gathering to witness a significant milestone for the Yaweiwei AVIVI women's brand as it made a stunning transformation in the fashion industry.
Shenzhen Yong Wei Industrial Co., Ltd., established in 2001, is a professional brand clothing company engaged in design, production, and sales. Its predecessor, Shenzhen Yashi Hair Garment Co., Ltd., was founded in 1986. Over two decades of rapid growth, the company has achieved remarkable success in manufacturing, export, and brand development. With over 70,000 square meters of factory space, more than 1,800 sets of production equipment, and over 2,000 employees, the company fully implements quality management and has successfully passed the GB/T 19001-2000-ISO9001:2000 international standard certification. The annual production capacity reaches 7 million units.
Since its launch in 2003, the "Yaweiwei AVIVI" brand has gained widespread popularity across China, with over 160 stores and counters that have significantly boosted brand awareness. The brand has earned strong market recognition and consumer appreciation. Looking ahead, the company will focus on expanding the AVIVI Yaweiwei brand, intensifying efforts in franchise development, broadening sales channels, and increasing market share. With its unique market philosophy, strategic vision, professional design and marketing teams, and standardized management, the company is committed to realizing its dream of becoming a top-tier brand and building a network of hundred enterprises.
**Brand Story**: AVIVI, derived from Hebrew meaning "beautiful spring," originates from the emerging Eastern fashion culture. It blends romantic European urban styles, using color combinations, detailed design changes, and other creative elements to achieve a perfect balance between style, comfort, and simplicity. The brand emphasizes elegance, femininity, and natural lines, offering a subtle yet refined look that is both chic and sophisticated.
The Yaweiwei design team stays ahead of fashion trends, constantly integrating popular elements into their collections. New products are introduced seasonally, ensuring a competitive edge in the market. The brand was successfully registered in China, France, and Hong Kong in 2003.
**Brand Interpretation**: Infused with romantic and fashionable European elements, AVIVI reflects modern women's aspirations for a better life.
**Brand Style**: Fashionable, elegant, and simple—fashion without losing individuality, and simplicity without sacrificing elegance.
**Product Structure**: Basic models (50%), Fashion models (30%), Boutique models (20%)—with slight variations each quarter.
**Target Consumers**: Intellectual women aged 25–35 who seek elegant and fashionable styles.
**Brand Slogan**: "Taste elegant fashion, enjoy the good now."
**Price Positioning**:
- Spring & Summer: ¥200–¥880
- Autumn & Winter: ¥300–¥1,880
**Main Price Range**:
- Spring & Summer: ¥300–¥680
- Autumn & Winter: ¥400–¥1,280
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