On July 9, 2010, the Autumn and Winter Fashion Concept Conference for Yaweiwei’s "Wings of Phantom of the Opera" collection was held at the Xiangmihu Good World Hotel in Shenzhen. Sponsored by Everwin Group, the event brought together top executives from first- and second-tier shopping malls, investment office representatives, and numerous successful agents to witness the grand transformation of the Yaweiwei AVIVI women's brand. This marked a significant milestone in the brand's journey.
Shenzhen Yong Wei Industrial Co., Ltd., established in 2001, is a professional clothing company specializing in design, production, and sales. Its predecessor, Shenzhen Yashi Hair Garment Co., Ltd., was founded back in 1986. After two decades of rapid growth, the company has achieved remarkable success in manufacturing, export, and brand development. With over 70,000 square meters of factory space, more than 1,800 sets of production equipment, and over 2,000 employees, the company adheres strictly to quality management standards and has successfully obtained ISO9001:2000 certification. The annual production capacity reaches 7 million pieces.
Since its launch in 2003, the "Yaweiwei AVIVI" brand has gained widespread popularity across China, with over 160 stores and counters nationwide. This has significantly boosted brand awareness and earned the trust and appreciation of both the market and consumers. Looking ahead, the company will focus on expanding the AVIVI Yaweiwei brand, intensifying franchise development, broadening sales channels, and increasing market share. With its unique market philosophy, strategic vision, professional design and marketing teams, and standardized operations, the company is committed to realizing its goal of "building a first-class brand and creating a hundred enterprises."
**Brand Story:**
AVIVI, derived from Hebrew meaning "beautiful spring," originates from the vibrant fashion culture of the East. It blends romantic European urban styles, using color combinations, design details, and creative techniques to achieve a perfect balance between style and comfort. The brand emphasizes simplicity, elegance, and individuality, offering smooth lines, subtle yet refined designs, and a chic yet not overly flashy aesthetic. Yaweiwei designers stay ahead of fashion trends, incorporating the latest market insights and innovative concepts into their creations, ensuring that every piece reflects current popular styles. New products are continuously introduced to match seasonal changes, offering highly competitive options.
The brand was officially registered in China, France, and Hong Kong in 2003.
**Brand Interpretation:**
Incorporating romantic and fashionable elements from Europe, the brand reflects modern women’s aspirations for a better life.
**Brand Style:**
Fashionable, elegant, and simple—fashion without losing individuality, and simplicity without sacrificing elegance.
**Product Structure:**
Basic models: 50%, Fashion models: 30%, Boutique models: 20% (with slight variations each quarter).
**Target Consumers:**
Intellectual women aged 25 to 35 who seek elegant and stylish fashion.
**Brand Slogan:**
"Taste elegant fashion, enjoy the good now."
**Price Positioning:**
Spring and Summer: ¥200–¥880; Autumn and Winter: ¥300–¥1880
**Main Pricing Range:**
Spring and Summer: ¥300–¥680; Autumn and Winter: ¥400–¥1280
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