After experiencing the 2008 snowstorm, many Cantonese people added a down jacket to their wardrobe. This year’s “Millennium-cold†statement has spread wildly. On the one hand, the relevant experts have tried their best to “provoke rumorsâ€; on the other hand, the strong cold air has begun to affect the entire country. As a result, the price of down apparel across the country soared. It is understood that at present, many brands in the northern regions have played over 1,000 yuan in the "national unified retail price", and these down jackets will also enter the Guangdong market with the overall listing of winter clothing. “I didn’t mean to raise prices.†Recently, South China’s down apparel agents admitted to Nandu’s reporters that down jackets would substantially increase prices, but the main reason was that the price of down raw materials had increased by 125% year-on-year, and its link costs were rising. The influence of the "Millennium Polaris" theory is only one of the reasons.
The price of raw materials such as feathers has soared. "The price of one ton of down last year was 180,000 yuan, but now it is 400,000 yuan." The above dealers stated that prices of other raw materials, including fur collars, are also rising. There is an increase in the cost of labor, which has already been reflected in this year's fall."
It is understood that in addition to the increase in the price of duck down more than 100%, labor costs in all sectors rose by 30%-50%, and wool prices rose by 20%-60%.
As for the reasons for price hikes, relevant experts from the China Feather & Down Apparel Association analyzed in an interview with the media. First, bird flu caused the raising of poultry breeding costs and increased risks, which in turn led to a sharp drop in down purchases; and second, the down industry chain included farming. Manpower costs, including processing, are rising.
And speculation can not be separated without interruption Although according to the seller's argument, this year's down jacket prices due to rising costs, but still can not ignore the cost of speculation. A person in charge of a company that helped brand down apparel OEM production in Zhejiang revealed to reporters from Nandu that, from a cost point of view, the proportion of duck down (down) is not high, even if the price increases several times, the cost of a down consumption will increase. Dozens of dollars.
Considering the increase in the cost of other links, the production cost (including labor) of a down garment is no more than 40%. The current reality is that the price of new down jackets this season has risen by 30%-40%. In other words, in addition to passing the increase in cost to the consumer, the merchant earns more than in the past.
“The clothing sales on the Internet all know that socks and down jackets are the highest profit margins.†Wu, a self-employed person who sold clothing for 3 years on Taobao, told reporters that down jackets are really expensive this year, but The retail price has also increased a lot. "People who buy are still many. First, I heard that this year will be particularly cold, and after all, it's cheaper than the store." She said that at present, more decent brand down jackets, store prices are around 1,000 yuan.
Even if Guangdong joins the war circle, even in the Guangdong region where the four seasons are relatively suitable, many people have started to purchase winter clothes ahead of schedule. The reporter saw in the storefront of the Uniqlo, a fast fashion brand in Guangzhou, that all kinds of lightweight down apparel had already been on sale and sales were booming.
In addition to the sales side, the sharp-minded Cantonese business also joined the ranks of producing and selling down apparel early. The reporter learned from a local clothing company that due to the continuous rise in the prices of clothing raw materials in the previous two quarters, winter clothing prices are also expected. Therefore, the dealers who started to purchase in September have begun to prepare goods one month in advance. Even many companies in the Pearl River Delta that have traditionally not operated winter clothes have begun to enter this market.
One side of the price increase, both production and sales. Liao Jierong, an apparel industry analyst, believes that he must be alert to over-stocking. "Some of the capital that originally did not pay attention to winter clothes also started to "catch up," which means that Baodu is being held at the retail end of the year. The risk is obvious."
The price of raw materials such as feathers has soared. "The price of one ton of down last year was 180,000 yuan, but now it is 400,000 yuan." The above dealers stated that prices of other raw materials, including fur collars, are also rising. There is an increase in the cost of labor, which has already been reflected in this year's fall."
It is understood that in addition to the increase in the price of duck down more than 100%, labor costs in all sectors rose by 30%-50%, and wool prices rose by 20%-60%.
As for the reasons for price hikes, relevant experts from the China Feather & Down Apparel Association analyzed in an interview with the media. First, bird flu caused the raising of poultry breeding costs and increased risks, which in turn led to a sharp drop in down purchases; and second, the down industry chain included farming. Manpower costs, including processing, are rising.
And speculation can not be separated without interruption Although according to the seller's argument, this year's down jacket prices due to rising costs, but still can not ignore the cost of speculation. A person in charge of a company that helped brand down apparel OEM production in Zhejiang revealed to reporters from Nandu that, from a cost point of view, the proportion of duck down (down) is not high, even if the price increases several times, the cost of a down consumption will increase. Dozens of dollars.
Considering the increase in the cost of other links, the production cost (including labor) of a down garment is no more than 40%. The current reality is that the price of new down jackets this season has risen by 30%-40%. In other words, in addition to passing the increase in cost to the consumer, the merchant earns more than in the past.
“The clothing sales on the Internet all know that socks and down jackets are the highest profit margins.†Wu, a self-employed person who sold clothing for 3 years on Taobao, told reporters that down jackets are really expensive this year, but The retail price has also increased a lot. "People who buy are still many. First, I heard that this year will be particularly cold, and after all, it's cheaper than the store." She said that at present, more decent brand down jackets, store prices are around 1,000 yuan.
Even if Guangdong joins the war circle, even in the Guangdong region where the four seasons are relatively suitable, many people have started to purchase winter clothes ahead of schedule. The reporter saw in the storefront of the Uniqlo, a fast fashion brand in Guangzhou, that all kinds of lightweight down apparel had already been on sale and sales were booming.
In addition to the sales side, the sharp-minded Cantonese business also joined the ranks of producing and selling down apparel early. The reporter learned from a local clothing company that due to the continuous rise in the prices of clothing raw materials in the previous two quarters, winter clothing prices are also expected. Therefore, the dealers who started to purchase in September have begun to prepare goods one month in advance. Even many companies in the Pearl River Delta that have traditionally not operated winter clothes have begun to enter this market.
One side of the price increase, both production and sales. Liao Jierong, an apparel industry analyst, believes that he must be alert to over-stocking. "Some of the capital that originally did not pay attention to winter clothes also started to "catch up," which means that Baodu is being held at the retail end of the year. The risk is obvious."
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