What is the attraction of London's men's clothing to move to London's Eastern District after 6 years?

London 2019 autumn and winter menswear week is coming.

Although there are still two months to go before the show, the British Fashion Council has released a new season for London Men's Wear Week on November 8.

According to the Women's Daily, the London Fashion Week in the fall and winter of 2019 will be officially opened on January 5, shortening the time to three days, and moving the venue from 180 The Strand to the Truman Br ewery in the East End of London .

Many people are no strangers to mention 180 The Strand. As one of the venues for the London Men's Wear Week, which has been held independently since 2012, 180 The Strand has been selected as the main show for London Menswear Week for several years in a privileged location (next to the headquarters of the British Fashion Council). .

However, when this year's London Menswear Week wanted to choose the venue closer to the designer's life and workplace, Truman Brewery became its new choice.

It is worth mentioning that the East London area where Truman Brewery is located was not a particularly glorious place a few years ago.

In the work of British writer Arthur Conan Doyle , it was once one of the most dangerous places in London. Due to its proximity to the terminal, most of the residents of the East End of London are hard-working poor and immigrants, and there are many Middle Eastern and African residents. However, in recent years, some young designers have begun to move their studios here, and some of the dilapidated factories rebuilt after World War II have been transformed into artistically distinctive exhibition halls, followed by many street graffiti. In the long run, the place has become an art district that accommodates internationally renowned artists.

According to the British Fashion Council, Truman Brewery will take on the two-day fashion event for London Men's Week and Saturday (January 5 and 6) this season, and on Monday (January 7), to avoid being subject to The crowded traffic environment in the area, most of the exhibition will be transferred to the venue in Mayfair.

“Before London Fashion Week’s venues were great, but we think London’s East End may be more suitable for the current London Men’s Wear Week. Because London’s urban culture is built around renaissance and change,” said London Men’s Week Chairman and Editor of the UK’s GQ magazine. Dylan Jones said, "We look forward to seeing something new and different in London, and we want to make this event a new look."

At this London Men's Wear Week, Art School, which was previously only part of the Fashion Oriental Show, will host the brand's first fashion show on Men's Wear Week at 9 am on January 5, while Iceberg will be with E. Tautz, Edward Crutchley and Charles Jeffrey Loverboy show together.

The January 6th lineup includes Kent & Curwen, Chalayan, Christopher Raeburn, Phoebe English, Astrid Andersen and Cottweiler. In addition, other new participating brands include Delada, C2H4, Feng Chen Wang and Studio ALCH.

“We have to remember that we are serving designers. Today there are so many new talents in London, and it is difficult for you to find so many talents in any other city in the world,” adds Jones.

As he said, in recent years, a group of veteran luxury brands led by British luxury Burberry have merged men and women fashion week, and the reputation of London Men's Fashion Week is less and less attractive than Milan, Paris, New York and London. The entry of internationally renowned brands has also forced it to start discovering more young designers.

This has also caused many people to worry about the future of London Menswear Week.

Samantha Dover, an analyst at Mintel, a consulting firm, said in an interview with AFP: "The combination of men's and women's clothing and digital fashion shows not only reduces costs, but also makes the brand more complete."

But in the eyes of the British Fashion Association, London Menswear Week still has its own meaning. “The global menswear market is currently $440 billion, and men spend more on fashion and footwear than at any time,” said Caroline Rush, CEO of the British Fashion Association.