In recent years, the underwear industry has developed very rapidly, no one wants to share a piece of cake, experienced wholesale market, inexperienced to find brands to join. Underwear shop opened one, another one off one. Underwear shop owner complain market is not good, blame the brand promotion is not enough, there are complaining about too few brand models, complained about the poor staff level, but rarely heard the owner of the underwear shop from their own body to find the reason.
Talk to some underwear shop owner, many owners have this consensus, underwear shop is a repeat customer, the beginning must be prepared to lose money. Even I heard a friend of a brand in Zhejiang shop opened three months average monthly turnover of only 3,000 yuan, the boss still feel confident that the next few months can turn around, his confidence and courage will undoubtedly let me Admiration, but his store's business there are many problems. There are indeed some underwear shop owner has the heart to prepare, but three months is a loss, four months is a loss of five months, to the sixth month have no money, you say it is not urgent?
In another local street there is a business underwear brand underwear Yi Bo booming, why the same regional differences will be so big? We also conducted in-depth communication with the owner, her experience summed up in four words: "want to do more."
Location: Ms. Zhang in August of this year to start preparing to join underwear , site selection is undoubtedly the most important. She has a very satisfied with the store, the monthly rent is 2,500 yuan. That road is relatively small, but it is more important a thoroughfare, many pedestrians cross the road is to go here. There is a large supermarket, a primary school, a public kindergarten, several office buildings and some residential quarters. At the same time, there is a large clothing store, a jewelry shop next to the store she chose. There are several women on the same street selling clothes at the same time run underwear, a small number and are all brand-name goods. Underwear store, is a second-line brand underwear shop, bra set price between 120 to 180 yuan, the business is relatively light.
Select the brand: Or that sentence, women afraid to marry the wrong man, afraid of the wrong line, shop afraid to pick the wrong plant. Ms Cheung said that here is the city's middle and low consumption of concentrated, so big clothing store business so prosperous, we all know where the clothing cheap, happy to run tens of minutes to the road there. The reason why the second-tier underwear brand business is not flourishing, one of the fundamental reasons that there is no investigation of the level of consumption there, leading to a lot of people to see, but very few people to buy. The reason to choose Yi Zhi with underwear to join, but also mainly fancy its parity of quality, style rich.
Renovation Training: As Yi Zhi with underwear affixed to provide store decoration design guidance and shop training, so Ms. Zhang did not spend much time and energy in this place. Customer Department trainer in person to her shop she and her two shopping guide staff product knowledge, shopping guide skills training, guiding her display showcase, product mix, still in her shop as a 5-day shopping guide, Help open the business.
Publicity: Opened the first day manufacturers help Ms. Zhang pulled up at the intersection of advertising banners, layout of some balls. Yi Zhi with underwear joined to provide free 200 membership card to Ms. Zhang, as long as the purchase of the store's 200 yuan, you can send a long-term use of 8 fold membership card.
In addition, before opening on September 20, Ms. Zhang also printed two kinds of cards by oneself. Which printed 100 VIP VIP 7 fold card, give all their friends and family; in addition she has printed 800 limited-time consumer discount card, consumers only by virtue of this card by November 21 to the store all Able to enjoy 20% off membership discount, spending the first week of opening more than 100 yuan can be complimentary gift of a beautiful, Ms. Zhang chose the cost of 2 yuan bracelet. It costs a total of 230 yuan to print these cards. Limited time consumption card by two Purchasing Guide three days before the opening of business to the distribution of a number of nearby units, passing women and office workers; some schools, kindergarten female teachers; and some residents of residential women.
Opened: Opened the first day, the business is unusually prosperous, the limited number of people who receive limited-time consumption card to the store to visit the first week, Ms. Zhang's underwear shop daily average turnover of 3,000 yuan, sent 50 gifts, worth 100 yuan. One month down the total turnover of nearly 60,000 yuan, of which about 60% is holding this limited-time discount card, and even hold a kindergarten teacher sent limit card parents and children together to visit. Excluding wages, store rent, utility charges, publicity costs, preferential spreads, Ms. Zhang net profit of more than 30,000, as a medium-sized city of non-downtown business district, this figure is still quite astonishing. And every other store away from another second-tier brand underwear shop, why can not figure out why this underwear business Ms. Zhang so prosper.
Promotion: Entering December, Christmas and New Year's Day sales season comes. With two hundred bags of tide washing clothes, Yi Zhi accompanies a unified activity and can buy a bag of tide washing detergent if the product is over RMB100. Underwear shop also decorated, a strong holiday atmosphere to attract passers-by bursts of attention.
Service: During this period, Ms. Zhang has spent 300 yuan printed a thousand pieces of lingerie purchase and maintenance of knowledge leaflets, and printed on the "Yi Zhi with underwear shop" address and contact form, to each one into Underwear shop consumers, and told customers as long as the underwear can always call the store to consult. Although this is only a leaflet, but consumers are very cherished, careful collection. There are even regular online girls who post this knowledge to the online community in the region and explain that it is provided by the "Yi Zhi with underwear shop", Ms. Zhang saw her, immediately sent her a beautiful phone chain , Thanks to the netizen for her support.
Ms. Zhang said: "Now the community is ever-changing, I must often learn to better serve my customers. I often know about the underwear online knowledge, learn more knowledge. Maintenance knowledge that is printed on the Internet to find out.
From limited-time discount cards, laundry powder to underwear knowledge, although they are very worthless little things, but this little thing has touched every consumer's heart, so that consumers in the shopping experience at the same time store " Caring "service. Ms. Zhang endless ideas we make a difference. According to Ms. Zhang revealed that recently she is preparing to open an Iraqi partner with underwear stores, through the accumulation of experience over the past year to expand the cause.
Here, we sincerely wish Ms. Zhang health and career Changhong!
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