[China Glass Network] Now many companies are realizing the power of online marketing reputation, but in practice, some people may use incorrect methods to achieve the desired results. Here are some common mistakes in word-of-mouth marketing. :
First, word of mouth marketing is just a corporate news release, blindly touted to say good or not bad
It is an indisputable fact that many companies have begun to value and participate in word-of-mouth marketing. However, there are many companies that have not really understood the online word-of-mouth marketing and have not yet been able to distinguish it from the traditional hard-hitting. For example, blog word-of-mouth marketing, blog word-of-mouth marketing is popular because of its strong communication, high degree of trust, and good word-of-mouth effect. However, there are still many customers who only ask for a large area of ​​touting their products and the details of their own activities. This not only undermines the original taste of the blog, but also the rich advertising atmosphere makes the fixed readers of the blog lose their interest in reading and even resent. Bola is the world's largest blog portal. China relies on the former blogger Hypermedia. It has huge blog resources to support blog marketing. Using facts and high-quality blog posts is the basis of its success.
Second, the Internet word of mouth is not a good test, as long as it is done, there is a good reputation.
Everyone who knows word of mouth marketing knows that good quality is the marketing cornerstone of Internet word of mouth. The more basic requirement for word of mouth formation is the quality of the product. How can a low-quality product have a good reputation? If the quality of the product is too hard to do word-of-mouth marketing, the effect will definitely be counterproductive. Spend money to buy a huge stone to lick your own feet.
What Internet word-of-mouth marketing can do is to use the strong popularity of the network and the network communication mode of the public to help accelerate the dissemination and formation of good word-of-mouth, instead of fabricating word-of-mouth is not to lie about low-quality products. The product is not good enough, and the advertising is good and what is used. The personal experience after the consumer uses is the factual evidence that any marketing can't cover up. The purpose of word-of-mouth marketing, Bola, is a good summary of the essence of word-of-mouth marketing: making good products a household name.
Third, deal with negative word of mouth in the wrong way
It can be said that negative word of mouth is accompanied by any product, but its influence on the brand is not the same due to the difference in the quality and quantity of negative word-of-mouth. The so-called "good things don't go out, bad things pass thousands of miles." Word of mouth can not only bring positive construction power to enterprises, but also bring great destructive power due to the spontaneous spread of negative word-of-mouth. Moreover, the spread of negative word-of-mouth data is ten times faster than positive word-of-mouth, so the handling of negative word-of-mouth is absolutely Can't relax. Many companies in the face of negative word of mouth, it is easy to think of Internet word of mouth marketing, but to know that blindly suppressive ** is not a better way to deal with negative word of mouth. As a company in the crisis vortex, we must consider how to harmonize our own interests, public interests and the credibility of the media, and disseminate to the public a more realistic and objective situation in a relatively short period of time to restore the corporate brand. Good reputation, reduce corporate losses to a lower level, and even passively take the initiative to take advantage of the potential to achieve further publicity and shape the company's good reputation.
When implementing network marketing, enterprises must achieve better results based on their own resources. Only by recognizing your own development direction can you better network marketing.
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